Priya Ahluwalia - From Recent Graduate to adidas Collaborator

Inside the London designer’s rapid rise. HYPEBEAST Features - Go in-depth and learn more about the culture. [HYPEBEAST]( [Features]( February 15, 2019 [How Priya Ahluwalia Went From Recent Graduate to adidas Collaborator]( Inside the London designer’s rapid rise. [What is HYKE]( PRIYA AHLUWALIA Attending the adidas Originals collaboration with Olivia Oblanc in November 2018, Priya Ahluwalia asked a friend a simple question. “How do you get a collaboration with adidas?” A few weeks later, she had her answer. “I got a phone call saying adidas had approached the British Fashion Council to do this project and I was one of the chosen designers alongside Paolina [Russo] and Nicholas [Daley]. It was like a dream.” I think sometimes you can be scared working with basically a giant like adidas when you’re such a small fish, but they were really supportive. [Priya Ahluwalia Adidas Originals]( AHLUWALIA ADIDAS OROGINALS Ahluwalia is part of a new crop of rising London designers, having graduated from Westminster University in June 2018 and already amassed a steady amount of accolades, including an H&M Design Award. Her clothing is inspired by her dual heritage; her mother is Indian, her father Nigerian, while she was born and raised in London, which inherently comes with the influence of the United States. But it was Ahluwalia’s avoidance of the obvious stylistic cliches that caught everyone’s eye, which as she tells us, was a conscious choice. “It’s about the nuances and the smells or the colors — the color of the sand in Nigeria is a burnt orange that I use throughout the collection. And then the bright colors also come from what men in India wear.” She regularly travels to both countries for research purposes using the resulting photography she takes at these countries as the foundation of her collection, but her collection is also informed by things closer to her London home. [READ FULL ARTICLE ON HYPEBEAST →](   [Go to Preference Centre](     [More HYPEBEAST Features]( [[FASHION]( [Can Men's Makeup Finally Gain Hype?]( [[FASHION]( [6 Drops You Don't Want to Miss This Week]( [Get The App Free on iOS and Android]( Follow 2019 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](3D--d11ee886c08450777e9d72cae55704db5b8cfabb56c709b89d6c6b6c53ccc720?utm_source=hbfeatures&utm_medium=email&utm_campaign=feb15_19). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong