HYPEBEAST EXCLUSIVE: The Egg Tells All

How the @world_record_egg overtook Queen Kylie. [HYPEBEAST]( [Features]( January 25, 2019 [HYPEBEAST EXCLUSIVE: The Egg Tells All]( How the @world_record_egg overtook Queen Kylie. [Eugene the Egg]( EDDIE LEE / HYPEBEAST The Egg asks us to meet at the SIXTY LES hotel in New York. “You can call me Eugene,” Egg says in a welcoming but assertive voice, perched on a plush pink chair. We were forewarned by the Egg’s management to only ever approach the talent slowly, as sudden movements startle them. When face-to-face, it quickly becomes clear that like many celebrities, the Egg is exactly like us but also not at all. Earlier this month, Eugene the Egg set out to beat Kylie Jenner’s high score for most-liked photo on Instagram. In just nine days, the Egg’s nude portrait topped the record that took the Kardashian-Jenner clan a decade of swindling — and birthing children — to set. At the time of publishing, the Egg’s Instagram post holds a cool 50 million likes. YOU CAN CALL ME EUGENE [Eugene the Egg]( EDDIE LEE / HYPEBEAST As we take our seat, Eugene thanks us for visiting them in their hotel. Going out in public, Eugene explains, has become increasingly difficult since their now-famous nude dropped. “It’s harder to be free-range these days,” they say with a chuckle. Eugene, as they insist we call them, emits an overwhelming sense of self-awareness and humility. They hold their newfound position with grace, clearly conscious of the power of a pun but equally weary of the dangers of oversaturation. Eugene’s rise to fame came at an opportune time. For most, the crowning of the Egg was a much needed distraction from the conclusion of a turbulent 2018. For a fashion cynic, Eugene was a welcome antidote to the monotony of Men’s Fashion Week. Indeed, this fashion season saw the same variation of reviews and commentary: (a) shows are dying, (b) shows are thriving or (c) shows are lukewarm. [READ FULL ARTICLE ON HYPEBEAST →](   [Go to Preference Centre](     [More HYPEBEAST Features]( [[FASHION]( [HYPEBEAST MAGAZINE Issue 24: The Agency Issue]( [[FASHION]( [6 Drops You Don't Want to Miss This Week]( [Get The App Free on iOS and Android]( Follow 2019 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You can unsubscribe by click [here](3D--a18f7eb68e7bd11d991b283ecfb0d7e2a1ecbe461e2a16fb99a2a6f7c05b890e). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](3D--a18f7eb68e7bd11d991b283ecfb0d7e2a1ecbe461e2a16fb99a2a6f7c05b890e). Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong