After 15 Years of Influencing Streetwear, Benny Gold Calls It Quits

When one door closes, another one opens… [HYPEBEAST]( [Features]( January 18, 2019 [Benny Gold Calls It Quits, After 15 Years of Influencing Streetwear]( When one door closes, another one opens… [Benny Gold]( BENNY GOLD What started out as a side hustle while pursuing a future in skateboarding, Benny Gold has been churning out his signature graphics since the early ’90s. From designing party flyers, sticker bombing the streets of SF, and producing T-shirts for himself and friends, a younger Benny would have never guessed that years later his eponymous brand would grow into what it is today. From numerous collaborations and brick and mortar stores, Benny Gold has become a fixture in the San Francisco community, offering season-after-season of casual, skate-driven soft-goods, neighborly conversation with each visit, and a decent cup of coffee. The brand has become bigger than myself and I am forever grateful [Benny Gold]( MATTHEW GARNER/YOUNG CALIFORNIA In his earlier-published heartfelt letter to San Francisco, before the tech boom, Benny’s sentiments could be felt towards the changing landscape of retail and consumption habits. In a show of character, rather than have his cherished brand morph into something he no longer recognizes or feels connected to, Benny will be closing down his namesake brand to begin a new chapter of his life. We wish Benny Gold and his team the best of luck for all future endeavors. [READ FULL ARTICLE ON HYPEBEAST →](   [Go to Preference Centre](     [More HYPEBEAST Features]( [[FASHION]( [The Process: CMMN SWDN’s FW19 Reuses and Recycles]( [[FASHION]( [8 Drops You Don't Want to Miss This Week]( [Get The App Free on iOS and Android]( Follow 2019 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You can unsubscribe by click [here](3D--6501612e10454546abc70c36bdf2a3212a1a4bf22aa2fffef5092723e695ac9a). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](3D--6501612e10454546abc70c36bdf2a3212a1a4bf22aa2fffef5092723e695ac9a). Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong