Does Dolce & Gabbana’s Mishap in China Signal the Brand’s Downfall?

Why this furore might have a long-lasting effect on the company. HYPEBEAST [Features]( November 23, 2018 [Does Dolce & Gabbana’s Mishap in China Signal the Brand’s Downfall?]( Why this furore might have a long-lasting effect on the company. [Dolce Gabbana China]( DOLCE & GABBANA Dolce & Gabbana may be the fashion world’s most volatile luxury brand. Though no house is entirely resistant to controversy, D&G seems to thrive on it. Several of the brand’s gaffes over the years have made headlines, ranging from Stefano Gabbana’s unprompted declaration that he wouldn’t want “a Japanese designer to design for Dolce & Gabbana,” to Domenico Dolce’s bizarre description of children born to gay couples through fertility treatment as “synthetic.” The most recent firestorm, however, may be the Dolce & Gabbana’s most erroneous blunder to date. On November 18, Dolce & Gabbana released a video campaign on several of its social media accounts promoting the brand’s forthcoming runway presentation in Shanghai, dubbed “The Greatest Show.” In the three different clips, an unnamed model attempts to eat several oversized portions of Italian food with chopsticks. The actress confusedly pokes at a cannoli and spaghetti as a male voiceover mocked her efforts with garish aplomb, using phrases like “Is it too huge for you?” The voiceover also mispronounces various Western words, including “Dolce & Gabbana.” Dolce & Gabbana finished? [Dolce Gabbana China]( DOLCE & GABBANA A swift backlash erupted on Chinese social media, with users decrying the videos’ narration, cultural insensitivity and the implications that Chinese people didn’t understand how to eat Italian food. Most responses called for the brand’s departure from China: “You not gonna delete these stuiped videos [sic],” one user warned. “Then say goodbye to the ï¿¥ of China.” A different user raged: “Wtf they called chopsticks ‘your small stick-like utensils.” Another Instagram user went beyond the campaign’s tone-deaf voiceover and insinuations, addressing the Chinese cultural symbols in the background and paper lanterns as cliché, outdated and tacky. “China also has history, vision and culture, but you don’t see it, you see only Chinese money.,” they said. Another post succinctly summed up the general mindset: “This is so stupid.” [READ FULL ARTICLE ON HYPEBEAST →](   [Go to Preference Centre](     [More HYPEBEAST Features]( [[TECH]( [These Are The Best Gaming/Tech Deals on Black Friday]( [[FASHION]( [8 Drops You Don't Want to Miss This Week]( Get The App Free on iOS and Android Follow 2018 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You can unsubscribe by click [here](3D--26304b9229f12d8424deff0a52ef851a33bc69712cb0b87778d56459fbf90d4d). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](3D--26304b9229f12d8424deff0a52ef851a33bc69712cb0b87778d56459fbf90d4d). Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong