Investigating the Past, Present & Future of mastermind JAPAN/WORLD With Masaaki Homma

“I think I drew more than 1,000 skulls to create the design we use now.” HYPEBEAST [Features]( August 31, 2018 [Investigating the Past, Present & Future of mastermind JAPAN/WORLD With Masaaki Homma]( “I think I drew more than 1,000 skulls to create the design we use now.” [masaaki homma mastermind vs bape store]( HEISON HO/HYPEBEAST Established over two decades ago, Mastermind JAPAN still remains one of the labels that is brought up when discussing Japanese streetwear. Hate it or love it, there is no denying the reach Masaaki Homma has established with his signature skull-and-crossbones motif. After moving away from seasonal ranges and focusing on seasonless streetwear expressed through high-profile collaborations, designer Homma lifted the enigmatic shroud surrounding mastermind JAPAN for the label’s 20th anniversary. Looking to spread the minimal bold dark tones that characterize the aesthetic found in his skull-and-crossbones lead garments, Homma launched mastermind WORLD for a wider audience. Following up a relatively subdued Spring/Summer 2018 debut release, the emerging diffusion imprint delivered its Fall/Winter 2018 “SCENE.1 MISSIONS” follow up with a highly-anticipated BAPE collaboration. Fashion is never easy. [masaaki homma mastermind vs bape store]( HEISON HO/HYPEBEAST To celebrate their latest team up, mastermind JAPAN/WORLD and BAPE opened the mastermind vs A BATHING APE concept-store in Hong Kong’s Causeway Bay. Dressed in a contrasting monochromatic palette with accents of gold, the retail experience combines the design sensibilities of both labels and frames the collab perfectly. Focusing in on the versus theme of the special range, an intertwining pattern made up of BAPE’s shark head and mastermind’s skull dominates the series of zip-up hoodies, short-sleeved T-shirts, shorts, cap and mask. Alongside black and white bases, a split shadow take on BAPE’s ABC Camo serves as a canvas for the collaboration that celebrates an ongoing spirit of fraternity between the two agnate brands. We sat down with Masaaki Homma at the opening of the mastermind vs A BATHING APE concept-store to investigate the past, present and future of mastermind JAPAN/WORLD. [READ FULL ARTICLE ON HYPEBEAST →](   [Go to Preference Centre](     [More HYPEBEAST Features]( [[FOOTWEAR]( [A Closer Look at the UNDERCOVER x Nike React Element 87]( [[FASHION]( [8 Drops You Don't Want to Miss This Week]( Get The App Free on iOS and Android Follow 2018 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You can unsubscribe by click [here](3D--77ce4841d71db53163756ac715da4c5dc271e1816d163bdf47401fc09cf5c6e0). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](3D--77ce4841d71db53163756ac715da4c5dc271e1816d163bdf47401fc09cf5c6e0). Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong