Introducing CareFree, London's New Favorite T-Shirt Brand

Getting to know the cult label on the come up. HYPEBEAST [Features]( August 24, 2018 [Introducing CareFree, London's New Favorite T-Shirt Brand]( Getting to know the cult label on the come up. [Asian Doll]( HENRY HARWOOD Since its launch earlier this year, London-based CareFree has quietly established a cult-presence in an oversaturated T-shirt market. Founded by Damian Malontie, the brand has so far only released a couple of T-shirts, with made-to-order tees dropping for pre-order at rare occasions. The products are made from high-quality cotton with designs like a popular Seinfeld-style pink and turquoise logo printed on. Despite the low-key release of the T-shirts, CareFree has attracted a strong following in London. The project wasn’t always meant to be a label and has its roots in a blog ran by Malontie. The site — which Malontie explains was “showcasing books I was reading and think pieces I’d written” — didn’t really last, and so he sought something that more accurately reflected himself, leading to him launching a new blog. “I started doing tees firstly to promote this new website,” he explains, “which basically documents real people contributing to culture in an authentic way, those who have something meaningful to say and deserve more shine.” Far more important things to cop instead of another tee. [Asian Doll]( HENRY HARWOOD That new website still exists — it shares a home with the CareFree web store — and is currently a mix of quotes, videos and images chosen by Malontie. The ethos behind both the clothing and the blog is the same. “It definitely stems from sharing knowledge, being real to yourself and celebrating that by rocking fly gear,” Malontie explains, “it’s about spreading independent thinking and positivity.” [READ FULL ARTICLE ON HYPEBEAST →](   [Go To Preference Centre](     [More HYPEBEAST Features]( [[TECH]( [Introducing HYPEBEAST Drops: Stay On Top of the Latest Releases]( [[FASHION]( [7 Drops You Don't Want to Miss This Week]( Get The App Free on iOS and Android Follow 2018 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( [Unsubscribe]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](. Our Mailing Address: HYPEBEAST, 10/F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong