Bajowoo of 99%IS- Discusses The Importance of Customization & Destruction for Creation

The enigmatic designer on his punk-informed defiant expressions. HYPEBEAST [Features]( August 24, 2018 [Bajowoo of 99%IS- Discusses The Importance of Customization & Destruction for Creation]( The enigmatic designer on his punk-informed defiant expressions. [Asian Doll]( HEISON HO/HYPEBEAST Since founding his label in 2012, enigmatic designer Bajowoo of 99%IS- has brought a defiant expression of destruction for creation informed by the subcultural leanings associated with punk movements — past and present. A prime example of his design concept came with his Spring/Summer 2016 collection titled, “YORTSED.” Displaying an unmistakable air of D.I.Y., the collection was dressed with studs, clips, patches, and was dominated by an intensive array of distressing. Documented in a short film series, the distressing was the result of unorthodox processes that involved chainsaws, flamethrowers, guns, explosives and more. Vans recently held a Custom Culture Workshop hosted by Bajowoo to commemorate the 30th anniversary of expansive Hong Kong retailer I.T. Taking place at THE GRAIL ROOM retail experience, located at I.T.’s streetwear expression EXI.T, the event celebrated creative culture and the personalization synonymous with Vans. The Korean designer lead a customization seminar with eager participants, offering a glimpse at how he reworks items to fit his personal aesthetic. Beginning with the California-based skate brand’s iconic Slip-On and SK8-Hi models, participants personalized their footwear options with a slew of hardware brought over from the 99%IS- studio in Seoul, Korea. The brand expresses a type of energy. [Asian Doll]( HEISON HO/HYPEBEAST We caught up with Bajowoo at his Vans Custom Culture Workshop seminar to learn about how he approaches D.I.Y., what “destroying to create” means to him, and the timelessness of vans. [READ FULL ARTICLE ON HYPEBEAST →](   [Go To Preference Centre](     [More HYPEBEAST Features]( [[TECH]( [Introducing HYPEBEAST Drops: Stay On Top of the Latest Releases]( [[FASHION]( [7 Drops You Don't Want to Miss This Week]( Get The App Free on iOS and Android Follow 2018 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( [Unsubscribe]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](. Our Mailing Address: HYPEBEAST, 10/F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong