Japanese Subcultures You’ve Never Heard of: Outdoors Style

A deep dive into the country’s infatuation with nature. HYPEBEAST [Features]( July 06, 2018 [Japanese Subcultures You’ve Never Heard of: Outdoors Style]( A deep dive into the country’s infatuation with nature. [Outdoors Style]( AND WANDER Considering the size of the country, it’s impressive how much Japan has influenced the rest of the world; Japan’s technology, video games, cars, anime, food and music has permeated the collective consciousness of the planet. Although articles have been dedicated to topics ranging from Shibuya-Kei music to BE@RBRICK, certain niche Japanese subcultures have yet to receive proper attention. Ranging from countrywide crazes to online-only collectives, Japanese society’s unique blend of borrowed cultures is a breeding ground for distinctive trends, some with longer shelf lives than others. In this series, we aim to document oft-underappreciated Japanese subcultures, shedding light on relevant elements of Japanese society that have yet to receive deserved attention. Unsurprisingly, Japanese city-dwellers are keen to escape their metropolitan lives and enjoy the country’s natural beauty. Though the nation is quite successful at blending nature into its more urban locales, there really isn’t any replacement for being truly immersed in nature. For certain Japanese people, this goes beyond mere day trips — some dedicate their lives to adventuring, living out of renovated vans or seeking out a daily uniform infused with water resistant properties and hidden stash pockets. Lisa Yamai of Snow Peak puts it simply: “In Japan, people that live in bigger cities go camping for vacation, to escape the urban life and embrace nature. The purpose is to surround yourself with nature in comfort.” The love for the great outdoors results in some devotees shaping their entire lives around the concept of adventure, but the infatuation usually begins with clothing. They (Japanese consumers) behave as a collector, buying very deeply into the lifestyle. [Outdoors Style]( “JAMPACKING TO GO OUT!! VOL.6” BY GO OUT Menswear veterans and amateurs alike are almost certainly aware of some of the larger Japanese fashion labels, like visvim, White Mountaineering, nanamica and The North Face Purple Label. Outdoors Style – an umbrella term for all outdoorsy clothes — is a founding design principle for each of these brands regardless of the varying core influences. The years Hiroki Nakamura spent working for Burton inspired visvim’s rugged, hand-stitched boots and GORE-TEX lined parkas. White Mountaineering’s Yosuke Aizawa designs cargo pants and camouflage shirts fully intended for home, the streets and Aizawa’s preferred place to unwind: the campsite. Outdoors Style is more than just clothing, of course. For example, NEIGHBORHOOD & White Mountaineering’s Helinox collaborations center entirely around a full capsule of camping equipment — including foldable portable chairs, tables, easy-to-set-up tents and even bags. At its essence, however, the functional, multi-pocketed clothing truly informs the Outdoor Style subculture. [READ FULL ARTICLE ON HYPEBEAST →](   [Go To Preference Centre](     [More HYPEBEAST Features]( [[SPORTS]( [The Best Memes From the 2018 FIFA World Cup: Round of 16]( [[FASHION]( [Paris Fashion Week Street Style: A Recap]( Get The App Free on iOS and Android Follow 2018 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( [Unsubscribe]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](. Our Mailing Address: HYPEBEAST, 12F, 10-16 Kwai Ting Road, Kwai Chung, Hong Kong