Adrian Joffe Talks New Beijing Outpost and Reveals Paris Expansion

Plus: Kid Cudi Returns With a New Track, "The Rage" HYPEBEAST Features April 13, 2018 The Father of CdG and DSM, Adrian Joffe, Talks New Beijing Outpost and Reveals Paris Expansion Along with a closer Look at the new Dover Street Market Beijing. [COMME des GARÇONS CEO Adrian Joffe]( ELAINE YJ LEE/HYPEBEAST After a soft opening in February, [Dover Street Market]( Beijing saw a grand reopening last week. As grand as the event’s name was the guest list, with heavy hitters like [Gosha Rubchinskiy]( [Avi Gold]( [Simone Rocha]( and managers from each of the DSM outposts in attendance. Leading the crew was the store’s director and [COMME des GARÇONS]( CEO [Adrian Joffe]( and Vice President Dickon Bowden, who planned the Beijing location after eight years of market testing in China. Big fashion brands are sucking the blood of skate culture...We made the rules so we can break the rules [ITM.B (IT Hong Kong’s “Market Beijing”)]( ELAINE YJ LEE/HYPEBEAST Formerly [ITM.B]( (IT Hong Kong’s “Market Beijing”), the completely DSM-rebranded glass building is situated in the center of the city’s luxury shopping complex. HYPEBEAST sat down with Joffe, Bowden and Gold ahead of the store’s August hard launch to discuss their expansion plans, newly discovered brands, and staying on top of the competition. [READ Full Article on HYPEBEAST →]( [More HYPEBEAST Features]( [The Supreme x RIMOWA Drop Brought out London's Travel Obsessed Fans]( [Kid Cudi Returns With a New Track, "The Rage"]( Get The App Free on iOS and Android Follow 2018 HYPEBEAST Limited. All Rights Reserved [Unsubscribe](=--2b66747244ce6ebbbb00730e3f4c1322f7bdf093)