Supreme Home Gym? 🏋️

[Hypebeast] August 22, 2024 Weekly Digest 😮‍💨 Supreme Fall/Winter 2024 Full Collection TLDR: Supreme is back and gearing up for the Fall/Winter 2024 season. Shortly after teasers hinting at Tyler, the Creator and Supreme’s collaboration, the titular streetwear imprint is back with its full FW24 collection. Why It Matters: The expansive offering touches on all of Supreme’s core categories — jackets, sweatshirts, tops, tees, pants, hats, bags, beanies and accessories — emphasizing on transitional outerwear pieces that lean towards highlighting coziness and comfort. Rumors of the Tyler, the Creator collaboration is confirmed with a box-tee inception of the viral image on one of the Supreme’s staple t-shirts. Varsity jackets, football and baseball jerseys continue to make a play for the athletic trend while the Nike footwear collaboration returns with the all-new Air Force 1 Mid. Headwear features a range of caps and beanies while accessories see one-of-a-kind collaborations like the Brooklyn Machine Works Hardtail Park Bike, zodiac pendant necklaces by Jacob & Co. and even Swarovski encrusted box cutters. Read the full article [here](. --------------------------------------------------------------- 🎂 Birthday Dinner: Honey Balenciaga TLDR: The Voguing Diva sits down at The Arlo Williamsburg’s Water Tower Bar to discuss the past, present and future of her dance-fueled identity as she turns 23. Why It Matters: “I never got to celebrate my birthday before,” she says, taking a seat on a velvet green sofa for dinner. The statement is quite surprising coming from someone famous for being a ball; however, her reason for skipping out on her own parties is rather indicative of why nearly half a million social media followers on Instagram alone know her name. “Last year, I was on tour with Beyoncé, so I couldn’t really do anything. The year before that, I was working and traveling,” she explains. “This is the first time I’m really celebrating my steps into adulthood … can I have a lemon drop martini, please?” Read the full article [here](. --------------------------------------------------------------- 🏃‍♂️ The Brand That Did What No Other Shoe Company Could Do: A Conversation With Nick Martire of norda TLDR: There exists a subset of athleisure fanatics, where technical advancement enthusiasts intersect with those who possess a sheer love of running. And their common denominator is norda. Why It Matters: A brand that quietly climbed the ranks of the ultimate running shoe, norda’s impressive growth stems from its minimalist essentialist aesthetic and state-of-the-art unprecedented running technology. Where most brands have large logos; norda’s is tiny. Where most brands have already tried to use Dyneema to create a running shoe but failed; norda succeeded. As expressed by its founder; “When they zig, we zag.” Such a strong opposition towards conventional shoe manufacturing is manifested not only by 20+ years in the shoe industry but by dissatisfaction within the contemporary trail running shoe market. Read the full article [here](. --------------------------------------------------------------- 🕺 Starbucks Brought the Ultimate Jumpstart to Atlanta to Celebrate the Launch of Iced Energy Drinks TLDR: Setting the energy high this summer, Starbucks® hosted a vibrant event at Atlanta’s Guardian Works, where guests sampled the latest menu offerings: Melon Burst and Tropical Citrus Iced Energy drinks. Why It Matters: Musician and bass guitarist Blu DeTiger joined the Ultimate Jumpstart experience to perform and keep vibes high. Guests had the chance to try out the new beverage from a custom Energy Drink bar overseen by Starbucks baristas, take home unique concert-inspired merch, and receive personalized aura readings from the energy inspired photo booth. Laser-etched cups were also passed out to guests so they could enjoy Starbucks Iced Energy on the go. These sugar-free, energy-boosting beverages, made with sparkling fruit flavors, provide the ultimate jumpstart to tackle your day. ​ Read the full article [here](. --------------------------------------------------------------- 🧢 melin Continues To Elevate the Headwear Category With New Performance HYDROlite Collection TLDR: Premium headwear innovator melin is launching the HYDROlite Collection, an assortment of performance-centric hats embodying the brand’s innovative spirit. Why It Matters: melin continues to challenge the technicality and sporting utility of its signature styles. The latest launch embraces the synergy between fashion and performance, offering an all-new antimicrobial material suited for high-intensity activity and leisure alike. melin tapped fitness ambassador Steven Kelly and former two-time UFC Bantamweight Champion TJ Dillashaw to unveil the collection and showcase the technical prowess infused in the HYDROlite Collection. The exciting release includes melin’s four top-selling shapes: A-Game, Coronado, Odyssey and Trenches. Feel the HYDROlite difference and shop the new collection by visiting melin’s [website](. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong