Lewis Hamilton Is Dior’s Latest Guest Designer 🏁

[Hypebeast] July 18, 2024 Weekly Digest 🫡 Dior Announces Lewis Hamilton as Brand Ambassador and Guest Designer of New Lifestyle Capsule TLDR: Lewis Hamilton is a seven-time Formula 1 world champion, but now he can add Dior ambassador and guest designer to his resumé. Why It Matters: A long-time friend of the house and creative director Kim Jones, the trailblazing multi-hyphenate comes off his recent British Grand Prix win with a special fashion announcement that names him the French luxury house’s recent menswear ambassador. Alongside his recent appointment, Hamilton has revealed the full lookbook of the lifestyle capsule collection he has guest designed. Known for his bold styles off the circuit, Hamilton is a fashion icon himself. This collection speaks to his boldness as well as singularity. Kim Jones expands Dior Men’s modern and timeless signature and reinterprets the house codes season after season with a new capsule that is inspired by Hamilton’s own personal style. Read the full article [here](. --------------------------------------------------------------- 🏃 The ASICS GEL-NYC 2055 Revisits 2000s Runner Silhouettes TLDR: The ASICS GEL-NYC splashed onto the scene in early 2023 as a combination of the GEL-Nimbus 3, GEL-MC Plus V and GEL-Cumulus 16. As it continues to play a key role in the brand’s lifestyle offerings, ASICS has just revealed the GEL-NYC 2055. Why It Matters: Starting with the same GEL-Cumulus 16 sole unit as its predecessor, offering GEL cushioning from the wearer’s toes to their heel, the upper of the GEL-NYC 2055 combines elements from the GT-2050 and GT-2060, resulting in the “2055” portion of the name. Debuting in a familiar “Cream” and “Steeple Grey” arrangement, it draws inspiration from the streets of New York City with its off-white and grey detailing. As for its material composition, mesh, leather and nubuck all play a key role across the layered upper, offering ample texture throughout. Read the full article [here](. --------------------------------------------------------------- 🤲 Always Pushing: How Alex/2Tone Brought Vans' New "Brand Anthem" to Life TLDR: The dexterous creative gives a behind-the-scenes look at his filmmaking process and discusses skateboarding’s compelling dualities. Why It Matters: As a man of two names and many hats — creative director, Born X Raised co-founder, film director, designer and more — Alex/2Tone has a keen understanding of duality. During a video call from his home in California, he discusses his recent work directing Vans‘ new “Always Pushing” brand anthem and the accompanying 60-second spot. “Skating is not a team sport, but skaters are wildly supportive of — and respectful to — each other for the most part,” he says. “Only they know what it’s like to live that life … there’s a level of camaraderie that’s really interesting to see for something that started the way skateboarding did, largely alone in streets and pools.” Read the full article [here](. --------------------------------------------------------------- 🕹️ Kendrick Lamar's "Not Like Us" Diss Track Has Been Turned into an Owl-Whacking Video Game TLDR: Kendrick Lamar‘s diss track “Not Like Us” has quickly become the song of the summer. While it distinctively pinpoints the rapper’s feud with Drake, it has become an anthem for fans, topping streaming charts and racking up hundreds of millions of views for its music video on YouTube. Why It Matters: Not Like Us: The Game was developed by Richie Branson, known for previously working on Fortnite. Currently an browser-based game that is free-to-play for all, the video game developer does share his Cash App and Venmo tags for anyone who is willing to support. The game is inspired by a portion of the song and music video where Kendrick hits an owl piñata meant to signify Drake’s OVO when he sings the famed lyrics, “Certified Loverboy, certified pedophile/Wop Wop Wop Wop.” Read the full article [here](. --------------------------------------------------------------- 🏆 From Pigalle to Paris 2024: How Stéphane Ashpool Took On Olympic Uniform Design TLDR: Even with the extent of his layered experience, Ashpool received his biggest task yet when he was enlisted to design the French national team’s uniforms for the 2024 Paris Olympic Games. Why It Matters: Stéphane Ashpool’s been around the block a few times: he founded Pigalle in 2008 and has also worked with the likes of Nike, Missoni, VanMoof and more in cultivating the label’s sports-leaning persona. Ashpool first received a call from the Olympic Committee in 2021, and shortly thereafter began working with Le Coq Sportif, the French team’s official equipment supplier. He bridged elegant notes with sportswear flare via off-white tones, double yarns and shiny matte yarns, alongside breaking up the traditional flag design with new gradient hues and pop tones. “I think the technique is always joining forces with the aesthetic. This time, more than usual,” said Ashpool. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong