Kiko Kostadinov x ASICS GEL-FLAMMAE Dropping Real Soon 🔥

[Hypebeast] July 11, 2024 Weekly Digest 🏃 Kiko Kostadinov's ASICS GEL-FLAMMAE Hits the Shelves This Week TLDR: The drop is arriving alongside restocks of the Union LA x Nike Field General and Action Bronson x New Balance 1906R, as well as the release of seven other notable sneakers this week. Why It Matters: For Kiko Kostadinov’s latest ASICS project, he connected with Laura and Deanna Fanning, the creative directors of his eponymous label, to create the GEL-FLAMMAE. Referencing the GEL-WAHINE II and the GEL-NETBURNER IGS II, the GEL-FLAMMAE builds atop the sole tooling of Kostadinov’s GEL-KIRIL in two colorways of “Gunmetal” and a striking “Mako Blue.” Mark your calendar as the shoe is set to release on July 12. Another noteworthy drop on the 12th would be Action Bronson and New Balance’s launch of the “Medusa Azul” and “Rosewater” colorways. The former utilizes various blues alongside silver, black and brown accents while the latter leans on an aerobics-inspired color palette of off-white, blue, magenta, orange, neon green and red. Read the full article [here](. --------------------------------------------------------------- 👀 Designers to Keep on Your Radar From Berlin Fashion Week SS25 TLDR: Berlin Fashion Week might just be the next big thing. The fashion glitterati landed in the German capital for Spring/Summer 2025, wrapping up the menswear season with over 30 runways from up-and-coming designers. Why It Matters: The bustling German metropolis is known for its hardcore raves and darkened fashion aesthetic, but in reality, it’s so much more. The occasion was met with Berlin’s summer downpours, flooding the city with excitement for fresh talent. From well-established labels like Marie Lueder’s LUEDER or GmbH by Serhat Işık and Benjamin Huseby to rising stars including Balletshofer and SF1OG, Berlin Fashion Week is establishing itself as a fashion powerhouse to keep an eye on. The four-day occasion has wrapped up, seeing numerous designers shine bright under the spotlight while presenting striking collections with clear visions. Read on to discover the designers you should keep on your radar from Berlin Fashion Week SS25. Read the full article [here](. --------------------------------------------------------------- 🎸 PROJECT G/R’s SS24 “DYSTOPIA ROCKSTAR” Collection Arrives on HBX TLDR: PROJECT G/R is coming to HBX with the first delivery of its Spring/Summer 2024 “DYSTOPIA ROCKSTAR” collection. Why It Matters: Since its establishment, the emerging label has been crafting experimental apparel that questions traditional conventions. Eye-catching graphic prints, tongue-in-cheek letterings and a rebellious vision for playing up on popular culture are all ingredients to PROJECT G/R’s design language — and the “DYSTOPIA ROCKSTAR” collection is a prime example of that. Familiar iconographies such as logos and motifs pervade the lineup but are reimagined with a twist of irony, signaling its “dystopian” vision on popular culture across everyday staples such as hoodies, sweatshirts, jeans and bags. PROJECT G/R’s SS24 “DYSTOPIA ROCKSTAR” collection will be shoppable through HBX on July 6, 9 a.m. ET. Read the full article [here](. --------------------------------------------------------------- 🤓 Behind the HYPE: How the Air Jordan 1 Changed the Sneaker Game TLDR: Soaring from hardwood battles to Tokyo’s trendsetting streets and the grit of skate culture, the Air Jordan 1 remains a timeless icon. Why It Matters: The Air Jordan 1, a cultural phenomenon instantly recognizable by its iconic colorways like “The Chicago,” “The Bred,” and “The Royal,” wasn’t just a sneaker; it was a revolution. Debuting in 1985, the brainchild of designer Peter Moore, the Air Jordan 1 marked a pivotal moment in sneaker history. This high-top marvel broke the mold with its premium leather construction and audacious designs. It wasn’t long before the Air Jordan 1 became a symbol of not just basketball prowess, but of individuality and defiance. In this Behind the HYPE episode, we explore the AJ1’s rise to fame and its continuing impact on sports and global pop culture. Read the full article [here](. --------------------------------------------------------------- ☕ Starbucks Celebrates Coffee and Culture with the Launch of Starbucks Milano Duetto TLDR: Inspired by Milan’s colorful culture, Starbucks Duetto coffees were unveiled at the Starbucks Reserve Roastery Milano, inviting locals into an immersive art experience that brought to life the intersection of coffee, art and music. Why It Matters: The new coffees were unveiled at the Starbucks Reserve Roastery. Starbucks Milano Sole and Starbucks Milano Luna are inspired by the heritage that enlivens Milan and the Starbucks heritage in roasting. These coffees are two distinct flavor profile iterations of the same blend; one a dark roast and one light roast coffee. Crafted by Starbucks master roasters in Milan and Seattle, these blends emphasize the duality of tradition and innovation. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong