[Hypegolf] May 30, 2024 Weekly Digest
ï¸ÂðÂÂÂŽ Scottie Scheffler Isn't Going to Prison TLDR: It turns out the world's best golfer won't be going to jail after all. Scottie Scheffeler was arrested and charged by the Louisville Metro Police the morning before his second round in the PGA Championship, but those four charges have subsequently been dropped.â Why It Matters: Although the mugshot in an orange jumpsuit gave nice boy Scottie Scheffler an edge he didn't have before, nobody wanted to see a needless legal process dragged out in court. Let's hope that Scheffler is able to regain the form that lifted him to back-to-back wins at the Masters and RBC Heritage now that this drama is in the rearview mirror.â Check it out [here](. ---------------------------------------------------------------
ðÂÂÂŞ Malbon Embraces Performance In New Drop TLDR: During the Masters the infamous Malbon Championship Vest which Jason Day was asked to remove by Augusta National officials was released online, and the brand has used a similar strategy after the Australian golfer debuted unreleased pieces at the PGA Championship.â â â Why It Matters: The collection is called the Malbon Performance Line and itâs the lifestyle golf brandâs most technically focused one yet. However, if you were expecting a range of conventional golf apparel silhouettes like tailored chinos and belt looped shorts then you donât really know what Malbon is about. Breathable tops are intended to be worn for intense training sessions, as are tech shorts which are designed with elastic waistbands and drawstrings instead of the belt loops.â Read the full article [here](. ---------------------------------------------------------------
ðÂÂĽÂ J.Lindeberg Is Ready for Paris 2024 TLDR: J.Lindeberg is the official golf apparel sponsor of Team USA at this summer's olympics, and leading the brand's Red, White, Blue For Gold march to the Paris games is former Olympic skateboarder Zion Wright and pro golfer Paris Hilinksi.â â Why It Matters: The two are seen next to a red Dodge pickup truck and draped in American flags as they style a variety of the collectionâs performance and lifestyle pieces. The uniforms that will be worn in competition are decorated with bold geometric patterns and constructed with technical properties to withstand the summer heat at the Le Golf National course just outside the city. In the lead up to the competitions, which will run from August 1-4 and August 7-10, J.Lindeberg plans to host various activations around Paris to âimmerse fans in the games spirit.ââ Read the full article [here](. ---------------------------------------------------------------
â Apple Watch: the Wrist Companion Your Golf Game Needs? TLDR: Apple is pushing the golfcentric capabilties of its Apple Watch after a new software update, and chief among the offerings Apple thinks will resonate is Golfshot, an app thatâs designed to help golfers work on their swing and track key statistics.â Why It Matters: High-frequency motion API, new for the watchOS 10 update, enable Golfshot to record the exact moment when the club meets the ball, while the Apple Watch sensors allow players to work on things such as rhythm, tempo, transition and wrist path. For the stats nerds out there, Golfshot also auto-tracks strokes gained, streamlining what used to be an arduous task. âInnovative features including Auto Shot Tracking and Swing ID â both powered by Apple Watch and sophisticated machine learning â truly help golfers improve their game by giving real-time, personalized data on the device thatâs already with them,â said Golfshotâs CGO Alex Flores. Read the full article [here](. ---------------------------------------------------------------
ð The Air Jordan 14 Golf Surfaces TLDR: Jordan Brand is already planning its steps for next year, and House of Heat has uncovered that the Air Jordan 14 Golf will be coming to a golf course near you in 2025.â â Why It Matters: Just as the AJ9 G has starred in the opening half of 2024, Michael Jordanâs 14th signature will be the Jordan sub-label's retro boot of choice in 2025, and the first colorway to be featured will be âOxidized Green.ââ It can only be assumed that many other colorways are already in the pipeline both NRG and retro.â Read the full article [here](. --------------------------------------------------------------- [Hypebeast]
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