Temperatures and Golf Drops Are Heating Up 🥵

[Hypegolf] May 09, 2024 Weekly Digest 🔥 The PGA Championship and Sneaker Heat Is Officially Here TLDR: The PGA Championship is right around the corner, which also means a fresh round of drops for golf sneakerheads. Honoring this year's tournament in Kentucky, Nike has revealed a design it hopes will age as well as bourbon. Why It Matters: Three pairs make up Nike's PGA Championship pack this year. The Air Pegasus 89 G is the most casual of the trio, designed to be worn as an off course/on course shoe. As for the tour-specific models, the Air Zoom Infinity Tour 2 will likely be worn by Brooks Koepka in his bid to defend last year’s title, while the Air Zoom Victory Tour 3 is a sleeker and more classic looking shoe to be worn by Rory McIlroy.⁠Read the full article [here](. --------------------------------------------------------------- 📈 How to Start a Golf Brand in 2024 TLDR: Inspiring you to embark on your own journey, we've been tapping some of the most creative founders in the golf space to hear their pespective on what it takes to develop a brand in today's competitive landscape. In the latest video we heard from Chris Hovsepian, founder of Jain Golf.⁠⁠Why It Matters: Chris makes a good observation in his video which is that many of the brands shaping the new era of golf lead with a similar message. Developing a unique identity among those contemporaries comes in the details, how that message is spread and who it's being told to. In Jain, Chris has built a brand that is truly gender and age agnostic, and that is no small feat.⁠⁠Get the low-down [here](. --------------------------------------------------------------- 🥃 The Todd Snyder x FootJoy "Mint Julep" Is Ready for Major Championship Golf TLDR: Grab your favorite bourbon, mix with simple syrup, garnish with mint and enjoy the latest installment of Todd Snyder x FootJoy: the "Mint Julep."⁠The menswear designer and heritage golf brand have once again linked up for the PGA Championship, taking inspiration from the host state's cocktail of choice. ⁠Why It Matters: On the Field, FootJoy’s classic derby silhouette, white pebbled leather gives way to a navy patent leather heel section and a flourish of branding on the camo heel tabs. On the other hand, the oxford-style Wilcox is white across the upper, but the brogue detailing of the saddle section and toe cap maintains visual interest.⁠Both shoes have in common a minty blue midsole, a genuine navy leather lining and co-branded insoles. Read the full article [here](. --------------------------------------------------------------- ⚾️ The AJ9 Golf "Barons" Salutes Michael Jordan's Baseball Days TLDR: Going from the basketball court to the baseball diamond, the Air Jordan 9 “Barons” is now ready to make a first-ever appearance on the golf course.⁠⁠Why It Matters: Comparing it with its predecessor, the golf version of the “Barons” colorway shares a number of similarities, with the entirety of the upper and mudguards enveloped in black, allowing the white laces to stand out against the dark backdrop. 45, the number that MJ wore during his hiatus away from basketball with the Birmingham Barons, appears embroidered on the heels in a gothic style font, then again on the black and white pinstriped insoles. Read the full article [here](. --------------------------------------------------------------- 💼 A Golf Bag to Match Your Shoes TLDR: For those who want to try matching their kicks to their accessories, Jordan Brand's staple Fade Away stand bag has been given a premium update.⁠⁠Why It Matters: The new variation on Jumpman's signature stand bag sees it swap out its lightweight poly shell for smooth PU leather. References to the Jordan roster of footwear are present on the AJ14-inspired towel ring and the AJ6-inspired lace lock umbrella cinch, while a velour-lined pocket ensures your valuables remain safe. A conventional six-way top, meanwhile, allows for easy organization of clubs.⁠⁠⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2024 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong