The Most Controversial Golf Collection of the Year 🐅

[Hypegolf] May 02, 2024 Weekly Digest 🛬 Tiger Woods' New Brand Has Finally Arrived TLDR: After months of anticipation the first drop from Sun Day Red, the new brand from Tiger Woods and TaylorMade Golf, has finally landed.⁠The collection is titled "The Hunt" and previews the colors that Woods will wear later this month at the PGA Championship. Why It Matters: Despite being met with heavy skepticism when the brand was announced in February, many of the pieces from Sun Day Red's debute collection are already sold out online after releasing earlier this morning, legitimizing the brand in the performance/lifestyle crossover category.⁠In fact, many of the items are already showing on eBay listed at double and triple the original price.⁠Read the full article [here](. --------------------------------------------------------------- 🧠Introducing the Creative Mind Behind Macklemore's Golf Brand TLDR: In the first installment of our new series called Shotmakers, we interviewed a photographer who has worked with Macklemore on his tours, music videos and now his golf brand Bogey Boys. Jake Magraw broke down how he turned a career in commercial photography into a journey to reimagine golf fashion and culture.⁠⁠Why It Matters: The story of Jake Magraw is a fascinating case study in how golf's democratization and style renaissance has opened up new opportunities for people outside the traditional golf sphere. Enter Jake Magraw, who believes his outsider perspective has enabled him to look at golf photography – whether its shooting campaigns for Bogey Boys or new drivers for Srixon – with a fresh perspective.⁠⁠Read the full article [here](. --------------------------------------------------------------- 💣 Aimé Leon Dore Golf Is Here TLDR: The cult favorite brand from Queens, New York Aimé Leon Dore surprised a lot of people at the end of last week by announcing its first-ever golf collection. The items released Friday morning and are mostly sold out at this point. Why It Matters: As many rightly pointed out, although ALD has never officially released golf clothing before, many of the brand's supporters have been wearing its piqué polos and wool trousers on the course for some time. In that sense, it was a refreshing choice for the brand to go in a tech-forward direction by delivering windbreakers and polyester blended polos. Of course the collection wasn't completely bereft of knits, with a sweater polo among the highlights of those offerings. Read the full article [here](. --------------------------------------------------------------- 🫣 Justin Bieber (Un)Dressed For the Golf Course TLDR: Justin Bieber has outed himself as a golfer lover on a few occasions over the past year or so, despite the superstar's insistence on maintaining a low profile in his personal time. In his latest golf excursion Bieber popped up in the Bahamas wearing Nahmias shorts and a Balenciaga hat.⁠Why It Matters: Whenever you see the comment "shrink the game" on a post it's a clear sign that a chord was struck with a certain audience. Bieber's increasing interest in the game may seem trivial but it's also representative of the sport's increased exposure and acceptance among millennials for whom the sport carried negative connotations in the past. But yeah anyway, here's a shirtless photo of JB playing golf.⁠⁠Check it out [here](. --------------------------------------------------------------- 🤔 Can a $10 Deposit Fix LA's Tee Time Problem? TLDR: The city of Los Angeles is implementing a new measure whereby golfers will need to provide a $10 USD deposit in order to book a tee time at one of the area's popular courses. While done with good intentions, it's safe to say plenty members of the community aren't pleased.⁠Why It Matters: Getting onto one of Los Angeles's 20 municipal golf courses has become harder than ever as resellers scoop up prized tee times and list them at higher prices on third party websites.⁠The thing is, many don't believe a small deposit will combat the issue, and if anything it will further jack up the prices to secure a spot.⁠⁠Read more [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2024 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong