Travis Scott's Signature Shoe Hitting Shelves Real Soon 🌵

[Hypebeast] April 25, 2024 Weekly Digest 🔥 Travis Scott’s Jordan Jumpman Jack Drops This Week TLDR: La Flame’s new signature shoe is accompanied by the latest from Shoe Palace x New Balance and Patta x Nike along with a number of releases from the Swoosh brand. Why It Matters: As one of Jordan Brand’s most prominent collaborators, Travis Scott has finally received the honor of creating his own signature shoe — introducing the Jordan Jumpman Jack. Typical Scott-based motifs like the lateral reverse Swoosh and the heel’s Cactus Jack smiley logo let onlookers know that it’s La Flame-approved. Topping it all off, a co-branded tote bag and special shoe box accompany each pair. In addition to this, top releases including contributions from Nike, New Balance, Jordan Brand and PUMA will be stocking shelves in the coming days. Read the full article [here](. --------------------------------------------------------------- 🤲 Piet/P_Andrade Founder Pedro Andrade and His Essentials TLDR: Hypebeast invited Pedro Andrade, the mastermind behind Piet and P_Andrade, to share his essentials and behind-the-scenes of the brands. Why It Matters: Founded in 2012, the trend brand Piet draws inspiration from music, art, local communities, and subcultures, gradually making the world aware of Brazil’s street fashion. Founder Pedro Andrade reveals that working in fashion in São Paulo isn’t an easy task, but being able to showcase the fashion atmosphere of his hometown to the world brings him immense satisfaction, hence the start of P_Andrade. Spreading out his essential items, the flat lay is composed of the P_Andrade Leaf Derbys, Piet x Oakley Kitchen Sink Backpack and Nike Shox XT (2001) to name a few. Learn more about Pedro Andrade in the interview below. Read the full article [here](. --------------------------------------------------------------- 🕺 For Running Order, Raving is a Marathon TLDR: The brand’s anonymous founder dives into its backstory and design philosophy to explain the “performance clubwear” ethos. Why It Matters: Every weekend, legendary Berlin nightclub Berghain hosts a signature party called Klubnacht: a 36-hour techno marathon with some of the scene’s most revered DJs. This striking straightedge concept planted the seeds for “performance clubwear” brand Running Order. “We build our clothes in a style that is honestly and truly fit for all,” she says, though taking care to note that nothing can ever be “perfect.” The brand was founded with sustainability at its core — often utilizing deadstock fabric bought in bulk, while its other textiles are locally sourced from factories in Europe, such as the recycled Italian warp-knit. “Run. Rave. Rinse. Repeat.” isn’t merely the motto of Running Order – it’s a principle that guides the founders in all of their endeavors. Read the full article [here](. --------------------------------------------------------------- 🎤 AJ Tracey on BRED, Britishness and The Beautiful Game TLDR: Ahead of his performance at BRED Abu Dhabi, Hypebeast spoke with AJ Tracey about taking West London to the world and some exclusive insights into his new album. Why It Matters: Whenever you hear AJ Tracey on the mic, you know he’s representing West London. After bringing back UK Garage with Conducta-produced anthem “Ladbroke Grove” – a track that stamped his hometown with a Triple Platinum record – AJ and his West London friends and family have continued to set the pace for trends that the rest of the world have followed. AJ has confirmed that his upcoming album is almost done which also includes features with MTP and Jorja Smith in the line-up. "People forget I’m half-white – so my experience of growing up as a mixed race Brit is channelled into the album," said AJ. " It’s a lot more vulnerable as a result, and there’s a lot of growth with the music, too. That’s what I always try and do with my music: grow." Read the full article [here](. --------------------------------------------------------------- 🔛 HBX Archives Opens Curated Archival Fashion Storefront in Luxury Stores at Amazon TLDR: HBX Archives and Luxury Stores at Amazon have introduced a new chapter for luxury shoppers by combining HBX’s expertly curated high-end brands with Amazon’s unparalleled customer experience. Why It Matters: As Hypebeast’s premier shopping platform, HBX is celebrated for its deep understanding of fashion culture and its connection to the community. The new storefront showcases HBX Archives’ masterful curation of in-demand streetwear and archival fashion finds, featuring some of today’s most elusive and coveted streetwear items. HBX Archives will refresh and expand its assortment of archival fashion items, exclusively curated for Luxury Stores at Amazon, throughout the year. The first drop features pieces from Rick Owens, Chrome Hearts, Thom Browne, Maison Margiela and more. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong