[Hypegolf] April 04, 2024 Weekly Digest
ð¯ All Eyes on Tiger Woods in the Field for Augusta National TLDR: After a bit of a question mark had formed around his status, Tiger Woods was included in the field for the 2024 Masters by Augusta National Golf Club. Since then, he made a scouting trip to get a look at the course. It would be his 26th start at the tournament. Why It Matters: When Tiger withdrew during the second round of the Genesis Invitational in mid-February, he cited an illness, suggesting there was no cause for any longer term implications. That made it a bit of a surprise when he didn't show up at TPC Sawgrass for THE PLAYERS Championship, and now people are left to wonder whether the champion's health is compromised in any way leading into the year's first major.â â Read the full article [here](. ---------------------------------------------------------------
𪵠Air Jordan 9 Golf With Wood Grain Textures TLDR: Jordan Brand's latest golf offering, the AJ9 G “Orewood Brown,” arrives as a celebration of the upcoming major championship season. Whether it's meant to be Nike’s thematic release for the 2024 Masters or the PGA Championship is up for debate.â Why It Matters: Despite losing its star athlete Tiger Woods at the beginning of the season, Nike along with its sub-label Jordan Brand are carrying on with their mission to make golf more appealing to the masses through limited edition footwear releases. Nike's success in golf moving forward is still dependant on widespread exposure though, which makes these release particularly relevant.â Read the full article [here](. ---------------------------------------------------------------
ð Students Golf "Commitment Is Not an Issue" Rounds Out Spring 2024 TLDR: Students Golf continues to demonstrate its know-how when it comes to making cut-and-sew garments with its latest spring delivery. The lifestyle-focused label provides streetwear-inspired garments that seamlessly take you from on to off the course. Why It Matters: “Commitment is Not an Issue” features everything from patterned knits, to color-blocked polos and denim shorts, and similar to recent drops a number of prominent patterns and motifs come to the fore. Leading the highlights is a matching set where the Students theme is expressed with a unique bookcase illustration. Read the full article [here](. ---------------------------------------------------------------
ð¤ How MANORS Is Building Its Community Through Events TLDR: Rising UK golf apparel label MANORS hosted its second major activation last week with Marine & Lawn hotels, and for our money, the brand's current trajectory is one of the most compelling stories outside of the golf mainstream. Hypegolf had the opportunity to attend the event in Scotland to see how the brand is building a community around travel and experiences. Why It Matters: Compared with its peers, no other brand is making a bigger content play than MANORS. The in-house team of Luke Davies, the brand’s co-founder and creative director, and James Wilson, a former pro golfer who recently came on board as creative strategist and is quickly becoming the face of MANORS, can be credited with that.â Read the full article [here](. ---------------------------------------------------------------
ð¯ðµ This Tokyo Store Shows Why Golf Is Different in Japan TLDR: Take a look around the the Divot STORE in Tokyo which was recently opened by the founders of ANTi COUNTRY CLUB. Along with other retail stores in the city like Hypegolf Dainkanyama, Divot is a fresh and elevated shopping experience for alternative golfers.â Why It Matters: Anyone with even a passing interest in streetwear could tell you that Tokyo, and especially the neighborhood of Shibuya, is an epicenter for fashionable people in Japan. â The store houses a selection of products from the hottest up-and-coming brands in golf, their own ANTi COUNTRY CLUB TOKYO included, but it also represents an outlet for the vintage grail digger Yosuke Sasagawa.â â Read the full article [here](. --------------------------------------------------------------- [Hypebeast]
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