HIDDEN.NY's ASICS Collab Is on Line 1. Pick Up ☎️

[Hypebeast] April 03, 2024 Weekly Digest 🕴️ How HIDDEN.NY Combined URL and IRL with Its ASICS GEL-NYC Collaboration TLDR: The anynomous founder of the Internet’s most famous moodboard talks his design inspirations, the creative magic behind his collaborations and why immersive pop-up experiences are crucial to his brand — and community. Why It Matters: As expected from a brand with a follower count in the seven figures, no wholesale stockists and no brick-and-mortar location HIDDEN.NY’s community exists entirely online. Therefore, when it’s time to bring the HIDDEN.NY experience from URL to IRL, the brand is especially keen on giving its customers something that’ll stick with them. “It’s the one chance our community has to see the HIDDEN.NY universe in real life,” Mr. Hidden says. “Creating something with a bit of depth to it, something that [the community] can really interact with, something that leaves an impression is really important.” Read the full article [here](. --------------------------------------------------------------- 🗓️ Looking Back on 10 Years of Air Max Day TLDR: Few advancements in footwear technology have had as profound — and enduring — an impact as Air, so we've recapped the history of Nike’s annual celebration of Air. Why It Matters: It wasn’t until the Air Max 1 that, through the genius of Tinker Hatfield, Air was made visible, transforming it from a newfangled technology into a cultural touchpoint. Drawing inspiration from the inside-out architecture of Center Georges Pompidou in Paris, the Air Max 1 has led to generations of Air Max history. Since 2014, the Swoosh has been celebrating that history with Air Max Day, a yearly “holiday” on March 26, the day the Air Max 1 was first released in 1987. In honor of Air Max Day’s 10th anniversary, we’ve assembled a comprehensive timeline of its journey thus far. Read the full article [here](. --------------------------------------------------------------- 🐎 How the Original Black Cowboys Galvanized Today’s Western Takeover TLDR: With the turn of the new year, it seemed that cowboy hats and western boots, came back into prominence, shifting the collective gaze to a vital culture of the American experience. Why It Matters: Moments that spurred the trend and the ensuing discussions around it into high gear include Pharrell Williams’ Western-themed Fall/Winter 2024 collection at Louis Vuitton, a Black Pioneer collection from Timberland and of course Beyonce’s new album, Cowboy Carter. But as the Wild West moves beyond fashion and into the parameters of popular culture, it’s not just a new “core.” Instead, the creatives pushing the conversation are taking a larger viewpoint on the narratives of Black and Indigenous people within Western and Country culture. Read the full article [here](. --------------------------------------------------------------- 🚶 Shanghai Fashion Week Fall 2024 Street Style TLDR: Taking to the streets of Shanghai, global and local buyers and press showed up to kick off the spring season in fashion, in vibrant selections of pieces. Why It Matters: With an affinity for brands, showgers were spotted wearing some of this season’s most coveted pieces. From Martine Rose motorcross-inspired bomber jackets to accessorizing with Pharrell Williams‘ Louis Vuitton bags, the Shanghai Fashion Week crowd is not afraid to express themselves in contrasting patterns and colors. Figure-highlighting bodices were paired with relaxed-fit trousers while chunky, studded belts held it altogether. Shanghai Fashion Week street style was all flair, bringing bold colors to the forefront. Read the full article [here](. --------------------------------------------------------------- 🧪 Valentino Defies Styling Stereotypes Through His Experimental Fashion Choices TLDR: Spend a Day in the Life with the NYC-based content creator and model as he shows off his favorite Levi’s pieces, from day to night, across the city. Why It Matters: Valentino creates playful fashion content daily, showcasing his experimental style that often defies styling norms. Valentino embraces bold statements, and that’s precisely the vibe he brought to his Levi’s® looks during a Day in the Life with Hypebeast. Watch as the young creative starts his day sporting a cream-on-cream outfit that adds shape with his trousers and an artful twist with his graphic tee. A leather jacket pulls the look together for evening meetups with friends for a bite to eat. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong