Supreme x MM6 Maison Margiela Is OTW 😮‍💨

[Hypebeast] March 27, 2024 Weekly Digest 🤌 Check Out the Supreme x MM6 Maison Margiela Spring 2024 Collaboration TLDR: For its next Spring 2024 collection, Supreme has teamed up with MM6 Maison Margiela. The official announcement and lookbook releases just over a month after news of a collaboration between the streetwear staple and the Belgian designer came to light. Why It Matters: Combining Supreme’s key streetwear pieces and iconography with MM6’s avant-garde tailoring, the collaboration provides a wide range of offerings. From the Faux Fur Coat to the deconstructed Varsity Jacket, metallic and aged Work Jacket to the Washed Cotton Suit and Vest, each of the pieces embodies the Margiela design philosphy by providing subtle and subversive twists to otherwise mundane everyday garments. Read the full article [here](. --------------------------------------------------------------- 🚨 Announcing 'Hypebeast Magazine #33: The Systems Issue' with Cover Star Ye TLDR: Our latest print is called The Systems Issue, as we explore not just why people create what they create but how they do it — the processes and approaches that have led to success, growth, influence, and community. Why It Matters: On top of the work itself, this means spotlighting artists’ networks, collaborators, and lines of communication to audiences, as well as how those factors affect their practices. For our cover star Ye, formerly known as Kanye West, this means going independent in both fashion and music with the relaunch of YZY and the release of VULTURES 1 through his own platforms. In an exclusive interview, the perennial iconoclast explains how building his own systems has led to him being “the happiest I’ve ever been in my life,” on top of feeling the most authentic connection with his fans since The College Dropout. Read the full article [here](. --------------------------------------------------------------- 🌋 The North Face x UNDERCOVER Drop Second Collaboration "SOUKUU Season 2" TLDR: For its second iteration of SOUKUU, a specific line focusing on technical performance of the outdoor-focused products, key TNF pieces are reimagined through the UNDERCOVER lens. Why It Matters: The “SOUKUU Season 2” collection is explorative by nature, driven by sophisticated and performance-focused technology for outdoor activities like hiking, trail running and more. The collaboration packages the conventional adventure apparel with a more holistic view, bringing a stronger balance between durable performance fabrics and effortless forms. The clothing line focuses on lightweight material, making it easy to wear and adaptable for various weather conditions. Read the full article [here](. --------------------------------------------------------------- 🎧 The Best Rising Artists of Spring 2024 TLDR: As Spring breathes new life into us once again, we’re introduced to a new selection of rising artists making their marks in music. Why It Matters: This season, Hypebeast is focusing on nine artists who are creating and exploring their unique sounds in the realms of Afrobeats, indie rock, rap, bedroom pop, trap and more, further underscoring the notion that genres no longer serve as confines for the next generation of musical artists. For fans of Montell Fish and Toby Mai, Artemas’ self-taught sound was born from the confines of quarantine, intertwining grunge with melodic pop. If Afrobeats and Soul are your cup of tea, LULU.'s rich vocals and smooth beats create a captivating pairing, and deliver soft and remarkable tunes for easy listening. Get to know the artists who are leading the next generation of music. Read the full article [here](. --------------------------------------------------------------- 🕺 Lonely on the Dance Floor Found Purpose and Self-Expression Through Music TLDR: Showcasing Levi’s® in action, Hypebeast spent a day in the life of Lonely on the Dance Floor, starting with his morning browsing vinyl and brushing up on his sets, and ending with an evening music session. Why It Matters: Throughout the day, he sports some of his favorite Levi’s pieces, incorporated into practical looks that support his busy lifestyle. For New York-based DJ Ty, anywhere can be a dance floor. Also known by his stage name, Lonely on the Dance Floor, he considers the city to be his own personal venue, setting up his decks and equipment anywhere from the Brooklyn Bridge to Koreatown. He has discovered a true sense of self-expression through music, and aims to share that creative purpose with others. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong