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In the '80s, Blancpain committed to understated, traditional, and above all, complicated watchmaking
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In the '80s, Blancpain committed to understated, traditional, and above all, complicated watchmaking. The results are timeless.Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â Í â â [STORIES](
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[STRAPS]( [Blancpain's Six Masterpieces]( [Blancpain's Six Masterpieces]( [Blancpain's Six Masterpieces]( â [When Jean-Claude Biver and his partner, Jacques Piguet, acquired Blancpain for CHF 21,500 in 1981, this was the now-famous slogan they introduced. They were positioning Blancpain, a watchmaker mostly dormant since the quartz crisis, as a traditional anecdote to those fancy new quartz watches. Just 11 years later, Biver sold Blancpain to the Swatch Group for CHF 60 million.](
[While this era of Blancpain is often told mostly as a story of marketing genius thanks to Biver and those catchy slogans, there was also some real watchmaking. Biver's partner, Piguet, was the son of ebauche maker Frédéric Piguet. Together, Piguet and Biver put together a plan to create what we now call Blancpain's "six masterpieces." These were six mechanical watches with complications harkening back to the days of traditional Swiss watchmaking, days that many thought might never return after the quartz crisis: a complete calendar moonphase, ultra-thin, perpetual calendar, minute repeater, split-seconds chronograph, and flying tourbillon. All six masterpieces came in traditional, round, 34mm cases, and you'll see them engraved with their production number on the caseback.]( [BY ANTHONY TRAINA]( [READ MORE]( TALKING WATCHES WITH JEAN-CLAUDE BIVER [Talking Watches With Jean-Claude Biver]( A look inside the personal collection of one of the watch industry's greatest figures. BLANCPAIN WATCHES AVAILABLE NOW [Image of Fifty Fathoms Grande Date]( [Fifty Fathoms Grande Date]( [Image of Villeret Quantième Complet Red Gold]( [Villeret Quantième Complet Red Gold]( [Image of Air Command Flyback Chronograph 36mm Blue Dial In Titanium]( [Air Command Flyback Chronograph 36mm Blue Dial In Titanium]( [Image of Fifty Fathoms Automatique 45mm Blue Dial In Titanium On Bracelet]( [Fifty Fathoms Automatique 45mm Blue Dial In Titanium On Bracelet]( [Image of Fifty Fathoms Bathyscaphe Complete Calendar Moon Phase 43mm]( [Fifty Fathoms Bathyscaphe Complete Calendar Moon Phase 43mm]( [Image of Fifty Fathoms Flyback Chronograph Complete Calendar 45mm Blue Dial]( [Fifty Fathoms Flyback Chronograph Complete Calendar 45mm Blue Dial]( [SHOP BLANCPAIN]( [Shop The April Accessories Sale]( [Discover incredible content, shop new, vintage and pre-owned watches, and engage with an entire community by downloading the Hodinkee app.]( [Instagram]( [Facebook]( [Twitter]( [YouTube]( [Email](mailto:shopnews@hodinkee.com) Disclaimer: All items are subject to availability. Prices subject to change without notification. Applicable sales tax and shipping costs not included. Products and offers may be withdrawn at any time. In the event of errors, typos, or omissions, this offer is void. This email was sent to {EMAIL} [Update your subscription preferences]( | [Unsubscribe from Hodinkee emails]( | [View in browser]( Hodinkee · P.O. Box 1129 New York, NY 10013 Copyright © 2023 Hodinkee, All rights reserved.