Weekend Edition: The Joy Of Swatch

(One of) The watch world's original disrupter(s) still has a few tricks up its sleeve/still knows how to surprise us. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Founded in 1983, during the Quartz Crisis of the '70s and 80s, Swatch was created to be the antithesis of their more established European watchmaking competitors; the watches were inexpensive, battery-powered, and quartz-regulated, and they were designed to be casual, fashionable-yet-disposable (i.e., plastic-cased) accessories.]( [Weekend Edition: Swatch]( Swatch features a wide range of bioceramic and environmentally friendly watches, and even though they also produce higher-end, mechanical and digital models, the brand is still best-known for its inexpensive, technicolor, quartz timepieces. Here's to many more years of surprising collaborations and splashy designs from this Swiss powerhouse/phenomenon.]( WHETHER YOU'RE A SERIOUS COLLECTOR OR HAVE NEVER OWNED A WATCH, YOU KNOW SWATCH [Weekend Edition: Swatch]( [In this Weekend Edition,]( [discover The Art of Swatch,]( down with Swatch Creative Director presenting the Spring/Summer Collections from 2014]( [explore the story of My Life in Three Swatches]( [go back to 2013 and take a look at the first Sistem51: A Revolutionary Mechanical Watch](. SHOP THE SWATCH COLLECTION [Image of SISTEM51 Petite Seconde Unavoidable]( [SISTEM51 Petite Seconde Unavoidable]( [Image of Clearly Gent Red Striped GE292]( [Clearly Gent Red Striped GE292]( [Image of Home Stripe Home SUON715]( [Home Stripe Home SUON715]( [Image of Metal Knit SFM118M]( [Metal Knit SFM118M]( [Image of 1983 Isikhathi 'Bio-Reloaded' SO28G101]( [1983 Isikhathi 'Bio-Reloaded' SO28G101]( [Image of SISTEM51 HODINKEE STOPLIGHT NEON]( [SISTEM51 HODINKEE STOPLIGHT NEON]( [Image of MICKEY BLANC SUR NOIR × Keith Haring SUOZ337]( [MICKEY BLANC SUR NOIR × Keith Haring SUOZ337]( [Image of SISTEM51 Petite Seconde Orange En Cage SY23S406G]( [SISTEM51 Petite Seconde Orange En Cage SY23S406G]( [Explore the full Swatch Collection in the HODINKEE Shop.]( COMING SOON [Members Week]( [Discover incredible content, shop new, vintage and pre-owned watches, and engage with an entire community by downloading the HODINKEE app.]( [Instagram]( [Facebook]( [Twitter]( [YouTube]( [Email](mailto:shopnews@hodinkee.com) Disclaimer: All items are subject to availability. Prices subject to change without notification. Applicable sales tax and shipping costs not included. Products and offers may be withdrawn at any time. In the event of errors, typos, or omissions, this offer is void. This email was sent to {EMAIL} [Update your subscription preferences]( | [Unsubscribe from HODINKEE emails]( | [View in browser]( HODINKEE · P.O. Box 1129 New York, NY 10013 Copyright © 2022 HODINKEE, All rights reserved. ‌