Weekend Edition: Why Is The Rolex GMT-Master Red And Blue? And Other Tales Of Pepsi Bezels

On Fourth of July Weekend, we're taking the horological Pepsi Challenge ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ is here. In the United States, that means the Fourth of July weekend, a celebration of Independence Day where most Americans head outdoors, fire up the grill and sneak in a good fireworks show. In the summer heat, there's nothing more refreshing than ice-cold soda. Now, in terms of beverages, I am definitely a Coca-Cola man – but when it comes to watches … mark me down for a Pepsi.]( [Weekend Edition: Pepsi Bezels]( today we're looking at just that – watches with Pepsi bezels in all sorts of varieties. Some demarcate a timepiece as being travel-ready while others are more aquatic in nature, measuring a diver's rate of descent. No matter the utility, all Pepsi bezel watches have one thing in common: they combine the colors red and blue. But that begs the question, why? Read more on this Weekend Edition.]( PEPSI BEZELS, GMTs AND WATCH NICKNAMES ON THIS WEEKEND EDITION [Weekend Edition: Pepsi Bezels]( [In this Weekend Edition, we look into the History Behind Pepsi Bezels,]( revisit [Reference Points: Understanding The Rolex GMT-Master,]( spend a [Week On The Wrist with the Tudor Black Bay GMT]( and [Rank Our Favorite Watch Nicknames ranging from “Hulk” and “Batman” to, of course, “Pepsi.”]( SHOP THE PEPSI BEZEL COLLECTION [Image of Rolex GMT-Master Pepsi 16700BLRO]( [Rolex GMT-Master Pepsi 16700BLRO]( [Image of Rolex GMT-Master II Pepsi 126710BLRO]( [Rolex GMT-Master II Pepsi 126710BLRO]( [Image of 1978 Rolex GMT-Master Ref. 1675 'Mark 3 Radial Dial']( [1978 Rolex GMT-Master Ref. 1675 'Mark 3 Radial Dial']( [Image of Tudor Heritage Black Bay GMT Pepsi 79830RB]( [Tudor Heritage Black Bay GMT Pepsi 79830RB]( [Image of BVLGARI Aluminum GMT]( [BVLGARI Aluminum GMT]( [Image of NORQAIN Freedom 60 GMT Opaline Dial ]( [NORQAIN Freedom 60 GMT Opaline Dial]( [Explore the full Pepsi Bezel collection in the HODINKEE Shop.]( SHOP OUR FOURTH OF JULY SALE [Fourth of July Sale]( [Discover incredible content, shop new, vintage and pre-owned watches, and engage with an entire community by downloading the HODINKEE app.]( [Instagram]( [Facebook]( [Twitter]( [YouTube]( [Email](mailto:shopnews@hodinkee.com) Disclaimer: All items are subject to availability. Prices subject to change without notification. Applicable sales tax and shipping costs not included. Products and offers may be withdrawn at any time. In the event of errors, typos, or omissions, this offer is void. Exclusive Offer: Save $1,000 on Pre-Owned Watches. From June 29 through July 4, take $1,000 off of pre-owned watches priced at $10,000 or more. To redeem, add any pre-owned watch priced at $10,000 or more to your cart, and the $1,000 discount will be applied automatically. Discount is valid on the purchase of eligible pre-owned watches made on shop.hodinkee.com from June 29, 2022, 12:01am ET, through July 5, 2:59am ET. Discount applies only to pre-owned watches listed for $10,000 or more. Offer cannot be applied to previous purchases or the purchase of gift cards, and cannot be redeemed for cash. Terms are subject to change and offer is subject to end at any time without notice. This email was sent to {EMAIL} [Update your subscription preferences]( | [Unsubscribe from HODINKEE emails]( | [View in browser]( HODINKEE · P.O. Box 1129 New York, NY 10013 Copyright © 2022 HODINKEE, All rights reserved. ‌