What better way to explore the uniquely American design history of these classic brands?
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ For a limited time only, receive as low as 0% APR on purchases up to $10K for 3 and 6 months financing when you use Affirm. See below for further details, and secure your dream watch today! [The Bulova Watch Company is a uniquely American presence in the world of modern watchmaking, and that's why we're so proud to announce that this week the HODINKEE Shop become an Authorized Retailer of this historic brand.]( [Founded by Joseph Bulova in 1875, Bulova was the first company ever to advertise on both radio (1926) and television (1941). Its iconic Accutron tuning-fork watches were the first true electronic wristwatches, laying the foundation for the company’s exploration of high-frequency quartz technology today.]( THE JOSEPH BULOVA COLLECTION [Art Deco-inspired watches in the market today are, in a word, slim, a fact even more true at the entry-level price point. Enter Bulova and their recently launched Joseph Bulova collection. Here's the Commodore: a superb pre-war era-inspired watch, available with either a brown or black dial, and perfectly positioned for the roaring 2020s.]( [The star of the round silhouette is undoubtedly its unique, wire-inspired lugs directly recalling early wristwatch styles prevalent in the pre-war era. It's powered by the Swiss automatic Sellita SW200, complete with a 26-jewel count, 38-hour power reserve, and partial exhibition caseback.]( [With a uniquely shaped, eight-side polished steel case, the quadrilateral-adjacent silhouette of the Bulova Breton directly recalls Art Deco styles popular through the 1920s to '40s, while executed with Bulova's contemporary standards and abilities. Each Breton includes a decorative railroad track minute ring, as well as Deco-style printed numerals, and a Swiss automatic Sellita SW200 movement inside.Â]( [Image of Breton With Blush Dial]( [Breton With Blush Dial]( $1,050 [Image of Breton With White Dial]( [Breton With White Dial]( $1,150 THE ACCUTRON SPACEVIEW [Over sixty years since its debut, ACCUTRON returns, and it now stands alone as its own brand. The next generation of ACCUTRON once again introduces a new type of watchmaking technology for the wrist, this time courtesy of a first-of-its-kind, proprietary electrostatic drive system.Â]( THE ACCUTRON LEGACY COLLECTION [Image of Legacy Automatic '565' Limited Edition With Silver Dial]( [Legacy Automatic '565' Limited Edition With Silver Dial]( $1,390 [Image of Legacy Automatic '505' Limited Edition With Silver Dial]( [Legacy Automatic '505' Limited Edition With Silver Dial]( $1,390 [First launched in 1966, the Legacy Automatic '565' features an expressive case profile and unique cross-hatching that is sure to turn heads]( [while at 33mm, the Legacy Automatic '505'Â]( the vintage proposition back to the 1960s when men wore smaller watches with mad (or Mad Men!) style, and plenty of funk.]( THE ACCUTRON LEGACY AUTOMATIC '261' LIMITED EDITION [This spot-on recreation of the Accutron 261 from 1971 represents the funky cutting-edge style the brand is famous for. This Legacy limited edition captures the futuristic spirit of The Space Age in a satisfying 38.5mm format that's true to the original.]( [Image of Legacy Automatic 'Railroad' Limited Edition With White Dial]( [Legacy Automatic 'Railroad' Limited Edition With White Dial]( $1,290 [Image of Legacy Automatic Date And Day 'Q' Limited Edition With Dark Blue Dial]( [Legacy Automatic Date And Day 'Q' Limited Edition With Dark Blue Dial]( $1,390 [Inspired by the Accutron 'Railroad RR-0' from 1970, the Legacy Automatic 'Railroad' offers a uniquely faceted stainless steel railroad case design with a crown at four o'clock and a highly-legible dial.]( [In contrast, the vertical day-date complication, and funky cushion case of the Legacy Automatic Date And Day 'Q' provides the perfect balance of formal and casual cues.]( [Bulova: A History Of Firsts is lavishly illustrated and chapters were contributed by a number of recognized watch experts, including Matt Hranek, Jason Heaton, Roberta Naas, and HODINKEE Editor-in-Chief Jack Forster, who wrote the chapter on the Accutron. This text is highly recommended as both a review of the company’s technical achievements, as well as its presence in American society.]( [Peruse our full collection of Bulova Watches right here,]( if ACCUTRON is more your speed, check out today's diverse range of new additions in the HODINKEE Shop.]( LIMITED TIME OFFER Your rate will be as low as 0% APR based on credit, and is subject to an eligibility check. This is a limited time offer and is available for purchases up to $10,000 for 3 and 6 months of financing. Payment options through Affirm are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. Estimated payment amount excludes taxes and shipping. See affirm.com/help for details. [Instagram](
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