Shop Spotlight: Breaking Down The Design Updates To The Benrus Type I

Fit for service once again.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Right now, when you buy three or more volumes of HODINKEE Magazine, a 15% discount is automatically applied at checkout.]( [Today's Shop Spotlight highlights the astute design updates of the BENRUS Type I reboot, all while capturing the details that made the original so attractive.]( [The BENRUS Type I is special in that it was designed for operators and service members during a very specific era of American history. It was an incredibly successful design in service, and with the improvements over the original, the relaunched BENRUS Type I is ready for the toughest civilian missions.]( THE BENRUS TYPE I LIMITED EDITION [You won't find a novella on the dial on the Type I, in fact, the only text present is a 12-hour scale around the bi-directional bezel, reproduced in a font that BENRUS had created to exactly mimic the original. The acrylic overlay bezel has been updated to an aluminum insert which is impervious to damage in a way that acrylic simply isn't.]( [And while scholarship around American mid-century horology has remained limited compared to Swiss counterparts, the brand has made tremendous strides in understanding and capturing the BENRUS of yore. For instance, the original Type I used a top-loading design with a caseback that was stamped and glued in place, while the new watch uses a screwed-in caseback, which makes servicing possible and supports much better, longer-lasting water resistance.]( [However, it still carries the true aesthetic of the original model, so there's a sense of authenticity without reproducing a flawed design.]( it's rendered in 316L steel and blasted to a finish that recalls the original.]( [Even the same text appears on the caseback as the original, but the production dates and serial numbers have been updated.]( [You can experience the remarkable attention to detail, and learn more about the BENRUS Type I, right now in the HODINKEE Shop]( [Instagram]( [Follow us on Instagram and be the first to know about new releases, product announcements, restocks, and more: @HODINKEESHOP](  [Do you love your HODINKEE Shop purchase? We would love to see how it turned out. Tag @HODINKEESHOP and share it with us.]( STAFF PICKS [Image of Camouflage Watch Pouch]( [Camouflage Watch Pouch]( $65 [Image of Silver Spring Bar Plier Tool]( [Silver Spring Bar Plier Tool]( $199 [Image of A Man And His Watch]( [A Man And His Watch]( $40 [Image of Unlined Green Shell Cordovan Watch Strap]( [Unlined Green Shell Cordovan Watch Strap]( $165 [Instagram]( [Custom]( [Custom]( [Custom]( [Custom](mailto:shopnews@hodinkee.com) Disclaimer: All items are subject to availability. Prices subject to change without notification. Applicable sales tax and shipping costs not included. Products and offers may be withdrawn at any time. In the event of errors, typos, or omissions, this offer is void. This email was sent to {EMAIL} [Update your subscription preferences]( | [Unsubscribe from HODINKEE emails]( | [View in browser]( HODINKEE · P.O. Box 1129 New York, NY 10013 Copyright © 2020 HODINKEE, All rights reserved. ‌