Dries Van Noten Is Not Boring

Meet our latest cover star of Issue 34 DRIES VAN NOTEN IS NOT BORING Dries Van Noten, the man behind the looks beloved by consumers, designers, and awards committees, isn’t quite comfortable being called an “icon.” “Oh, I think there are other icons in the world who deserve that more as a title than I,” he tells our news director, Jake Silbert, for the cover story of Highsnobiety Magazine’s Issue 34. [READ THE FULL COVER STORY]( In fact, he’s uninterested in being pinned down by simple statements: No, his daily uniform is not the result of creative-energy-saving, à la Steve Jobs, and no, he’s not sure why his brand has been so successful for so long. Dries Van Noten is the one simple constant in his trend-busting luxury label. Van Noten's 2022 partnership with streetwear brand Stüssy is the perfect example of why his “classic” and “timeless” collections remain relevant. And on this point, Van Noten gets animated. What excites him is newness. Freshness. “Designers need a lot of energy, and the energy has to come from somewhere,” he explains. “It’s not earning money that gives you true energy… It has to be so many different things. And that for me is important. The surprise and the newness are very important.” [READ THE FULL COVER STORY]( [PRE-ORDER ISSUE 34]( [LATEST STORIES]( [SNEAKER TRENDS]( [STYLE]( [CULTURE]( [BEAUTY]( [SHOP]( Download the Highsnobiety App [Instagram]( [TikTok]( [Discord]( [Twitter]( [Youtube]( [Facebook]( © 2023 Highsnobiety, Genthiner Str. 32-34, Berlin 10785, Germany This email was sent to {EMAIL}. You can [unsubscribe]( from this list. [Privacy Policy]( | [Terms & Conditions]( | [View In Browser](