Hangovers Are Out. Mocktails Are In.🍸

also ASICS' first collab of 2024, end of Gucci Vault, Travis Scott's Cacti update and Sol de Janeiro's "spider cream". Hangovers Are Out. Mocktails Are In. Once upon a time – nearly yesterday, really – a non-drinker at a bar or restaurant in the US had only a few beverage options. You could order a lemonade that felt like it was laughing at you. Maybe a club soda with lime and a splash of cran if you were feeling feisty. It took the world nearly drinking itself into liver-failing oblivion (the year was 2020; the impetus, I think you know) before the fledgling industry of non-alcoholic drinks, mocktails, and cookbooks could really take off. Some experts point to Gen Z as fueling the rise in NA options. [Marketplace]( reports that where 42 percent of Millennials drink on a regular basis, it’s only 21 percent for Gen Z. Could it be that the rise in NA is for a generation-spanning desire to simply drink less? [READ MORE](   SNEAKERS ASICS' FIRST COLLAB OF 2024 IS A MESHY BLINDER By Tayler Willson © @LE.SYNDROME ASICS is starting life in 2024 by revisiting the land down under to team up with Sydney-based label Earls Collection for a collaborative take on the popular GT-2160 sneaker. ASICS, who last year linked with Australian brands Above The Clouds, Up There, and HAL Studios, is now partnering with Earls Collection for the first time and, as expected, the end result does not disappoint. [READ MORE](   STYLE THE END OF GUCCI VAULT IS THE START OF SOMETHING BEAUTIFUL (EXCLUSIVE) By Jake Silbert © GUCCI Gucci Vault, the fashion house's wonderfully weird and perpetually surprising digital-only imprint, will soon be no more. In its place, a bright future, one that shines inward on decades of Gucci legacy destined to be reborn as Gucci Vintage. Though it is the successor to Gucci Vault, Gucci Vault is no mere replacement line, the luxury maison explained to Highsnobiety. Gucci Vintage is a wholly distinct endeavor founded on a simple principle: the value of Gucci's past. [READ MORE](   CULTURE IS TRAVIS SCOTT QUIETLY RELAUNCHING CACTI, HIS SELTZER BRAND? By Karen Fratti © @BROOKLYNNETS Travis Scott has been busy, what with the release of fourth studio album Utopia in July, subsequent “Utopia x Cicrus Maximus” world tour, and his collaborative [Audemars Piguet watch](. It's a real tour de force, no pun intended, culminating in the final element of Scott's return to form since [2021's Astroworld tragedy]( the revival of Cacti, his hard seltzer brand. On December 20, Scott sat courtside for an NBA game at the Barclays Center clutching a can of his discontinued Cacti seltzer, prominently displayed with outwards-facing logos for photographers to see. [READ MORE](   BEAUTY SOL DE JANEIRO'S "SPIDER CREAM" ISN'T REAL, IT CAN'T HURT YOU (BUT IT'S A GREAT MEME) By Alexandra Pauly © GETTY IMAGES / MIHAELA MARDARE / SEPHORA While you were kicking your feet up and enjoying the holiday season, the folks over at Sol de Janeiro were busy putting out fires sparked by a one-star Sephora review: A user by the handle Chemkats claimed that the scent of the skincare brand's Delícia Drench Body Butter attracts wolf spiders, an arachnid genus that is particularly large and hairy. Chemkats' review, [posted on December 24]( asserted that Delícia Drench is "like kryptonite to wolf spiders... Normally I'll see one every like 3 years, used this and it was every day." Thanks to the attention-grabbing nature of its claims, the review quickly went viral. Subsequent Sephora reviews (some posted earnestly, others in jest) piggy-backed on the notion that Sol de Janeiro's body butter is spider bait, drawing more attention to the hearsay. [READ MORE](   FROM OUR BRAND PARTNER [BRUNELLO CUCINELLI’S NEW CAPSULE BRINGS FASHION AND FUNCTION TOGETHER AGAIN]( [LATEST STORIES]( [SNEAKER TRENDS]( [STYLE]( [CULTURE]( [BEAUTY]( [SHOP]( Download the Highsnobiety App [Instagram]( [TikTok]( [Discord]( [Twitter]( [Youtube]( [Facebook]( © 2023 Highsnobiety, Genthiner Str. 32-34, Berlin 10785, Germany This email was sent to {EMAIL}. You can [unsubscribe]( from this list. [Privacy Policy]( | [Terms & Conditions]( | [View In Browser](