Weekly Reads: Holland in his own words

also COMME des GARÇONS x Nike, MSCHF wild drop, AI perfume and more... Holland In His Own Words "I am very energized by love, and I also expend a lot of energy on it. It’s inseparable from me." — Holland. In this [FRONTPAGE]( interview, Holland continues to break barriers. In his own words, he opens up about his journey as the first openly gay K-pop idol. He recalls his childhood memories and extends his understanding in seeing how it impacts his career choice. [READ THE FULL INTERVIEW](   SNEAKERS COMME DES GARÇONS & NIKE ACG HIT THE TRAIL FOR SS24 WORDS BY [JAKE SILBERT]( © HIGHSNOBIETY For Spring/Summer 2024, COMME des GARÇONS and Nike are back at it again (surprise surprise). Specifically, COMME des GARÇONS HOMME PLUS is taking on a trail-ready Nike ACG sneaker, despite the collection itself absolutely not being something you'd wanna wear on a long trek. We got up close and personal with the new COMME des GARÇONS Nike ACG sneakers at the Japanese brand's Paris Fashion Week showroom, which allowed us to get all the details. [CHECK ALL SILHOUETTES](   CULTURE SO, MSCHF'S NEXT DROP IS A PYRAMID SCHEME WORDS BY [HIGHSNOBIETY]( © MSCHF Another day, another wild MSCHF drop. This time, the Brooklyn-based collective has created its own pyramid scheme. Yes, a pyramid scheme. The name of MSCHF's new scheme? Pyramid Chat, of course. MSCHF's Pyramid Chat is the brand's "first-ever pyramid scheme," as proudly defined on its website. And here's how it works: fans can sign up for access to an exclusive Discord chat for $8 and earn $5 for every new member that they recruit. [MORE ABOUT THE WILD DROP](   STYLE THE NORTH FACE PURPLE LABEL FW23 ISN'T FOR EVERYONE WORDS BY [JAKE SILBERT]( © GOLDWIN I wonder if there's much international appetite for The North Face Purple Label anymore. Don't get me wrong: the Japanese North Face spin-off label is perpetually aspirational, what with its excellent styling and prep-meets-trek take on timeless TNF staples. Still, I've been wondering if TNFPL's time in the limelight has passed, at least for now. I'd obviously like The North Face Purple Label (that's a mouthful, BTW) to stick around forever either way, of course. That is, I have a feeling that TNFPL's unassuming clothes may perhaps be too unassuming to break through today's social media-driven noise, especially now that the GORPcore revival has splintered into a plethora of curatorial Instagram pages and disparate Discord channels. [MORE ABOUT TNFPL](   BEAUTY LAFCO'S AI-GENERATED FRAGRANCE POINTS TO THE FUTURE OF PERFUME WORDS BY [ALEXANDRA PAULY]( © LAFCO Artificial intelligence can take on a bevy of roles: friendly chatbot, vacation planner, image generator. As it turns out, computers also make pretty good perfume consultants. On Thursday, home fragrance brand LAFCO launched a collection of deodorizing room sprays formulated with the assistance of AI. "This is a two-part technology," LAFCO founder Jon Bresler says of the sprays. The first element has nothing to do with AI — rather, it's a odorless solution that targets the main categories of malodors. Here's where AI comes in. Bresler illustrates: "[The algorithm] will say, 'Okay, I've analyzed your Champagne room spray. I've noticed that Compound A will increase the perception of malodor in skatole. So please remove that from your fragrance compound and instead of putting Compound A in, put Compound Z in.' [MORE ABOUT AI PERFUME CONSULTANT](   FROM OUR BRAND PARTNERS [PARIS, PIZZA AND PUMA: HERE’S WHAT WENT DOWN AT THE 'WHO’S WHO' BOOK RELEASE]( [BEST IN CRAFT: SAM KERR TALKS IWC]( [LATEST STORIES]( [SNEAKER TRENDS]( [STYLE]( [CULTURE]( [BEAUTY]( [SHOP]( Download the Highsnobiety App [Instagram]( [TikTok]( [Discord]( [Twitter]( [Youtube]( [Facebook]( © 2023 Highsnobiety, Genthiner Str. 32-34, Berlin 10785, Germany You are receiving this email because you opted in at our website: {EMAIL}. You can [unsubscribe]( from this list. [Privacy Policy]( | [Terms]( | [Store Terms]( | [View In Browser](