Russian designers saying 🖕🏽to the post-Soviet aesthetic 

A new wave of emerging voices Russian fashion has come a long way since Gosha Rubchinskiy and the so-called post-Soviet movement — an aesthetic defined by skateboarding, '90s subculture, sportswear, and gritty architecture. This type of look, often very urban and masculine, has always been too rigid to reflect Russia’s cultural multitudes. Thankfully, a new generation of fashion designers are here to tell stories on their own terms. In the last few years, Russian fashion has seen a new wave of emerging voices – all very different, but each of them authentic in their own right. From pre-Soviet craft traditions to provincial small-town quirks to using streetwear as a means of galvanizing politics, this is a group that reflects the next generation’s commitment to creative expression. Forget the conservative cultural mainstream — the new guard is hell-bent on defining beauty, style, and gender expression on its own terms. [MEET OUR FAVORITE RUSSIAN DESIGNERS]( [FOLLOW VEREJA]( [FOLLOW KULTRAB]( [FOLLOW CH4RM]( [FOLLOW AVETISIAN]( [FOLLOW J.KIM]( [FOLLOW NASHE]( [FOLLOW VERTIGO]( LEAD PHOTO CREDIT: [@_senches_]( for [@vertigo_brand]( ● MORE STYLE FROM AROUND THE GLOBE [BROWSE ALL BRANDS ON HIGHSNOBIETY SHOP]( [Facebook]( [Instagram]( [Snapchat]( [Twitter]( [YouTube]( [Pinterest]( You are receiving this email because you opted in at our website: {EMAIL}. You can [unsubscribe from this list]( or [update your subscription preferences](. © 2021 Highsnobiety, Highsnobiety Genthiner Str. 32-34Berlin 10785 Germany [Add us to your address book](