Escaping ‘Pour Homme’ hell

Looking closer at the world of cologne [Highsnobiety]( [Highsnobiety]( I ESCAPED ‘POUR HOMME’ HELL & BROUGHT YOU BACK THESE PERFUMES The Materialist is an editor’s letter from our Editor-in-Chief, Thom Bettridge, in the form of a treasure hunt. Its mission: to look closer at the products that fascinate us as a way to better understand ourselves and our world — or just to find better stuff. For this edition, we’re taking a deep dive into fragrances. ● thom's take on the world of men's scents The [frosted blue abs]( of Jean Paul Gaulthier’s Le Male. A porno voice croning “I want your bod” in [this popular adÂ]( something called Bod Man Body Spray. The invention of the [Capitol Insurrection essential]( know as Axe. During my Y2K childhood, it felt like the world of marketing was accidentally conspiring to turn young men off the idea of ever wearing fragrance. It wasn’t until a couple decades later, when got introduced to perfume — in particular, the lively and unisex scene of niche perfumers — that I was truly understand the magic of fragrance. With the help of olfactory aesthetes in my life, I learned the joys of reeking like a fist full of jasmine. I embraced traces of roses and oud and peppercorns and the other mysterious aromas that ran around corners in my mind as I tried to identify them. And I walked to bodegas smelling like rare species of tree. During quarantine, I set off down a deeper and more spiraling rabbit hole, sniffing and wear-testing the nearly 200 perfumes that went into the making of this new edition of my column. Here are the finest fruits of that voyage, arranged across the scent-wheel categories of Green, Woody, Spicy-slash-Amber, and Floral. [browse all thom's new favorites]( ● shop thom's selection of "green" scents [Highsnobiety]( [Anima Vinci Neroli Wisdom] Neroli Wisdom Anima Vinci [Frederic Malle Bigarade Concentrée] Bigarade Concentrée Frederic Malle [Imaginary Authors The Soft Lawn] The Soft Lawn Imaginary Authors [Diptyque Philosykos Perfume Oil] Philosykos Perfume Oil Diptyque ● shop thom's selection of "woody" scents [Highsnobiety]( [Maison Francis Kurkdjian Gentle Fluidity] Gentle Fluidity Maison Francis Kurkdjian [LE LABO Baie 19] Baie 19 LE LABO [Loewe Loewe 001 Man Eau de Parfum] Loewe 001 Man Eau de Parfum Loewe [NOBILE 1942 Pontevecchio] Pontevecchio NOBILE 1942 ● shop thom's selection of "SPICY-SLASH-AMBER" scents [Highsnobiety]( [Jeroboam Gozo] Gozo Jeroboam [Pierre Guillaume Paris 22 DJHENNE] 22 DJHENNE Pierre Guillaume Paris [PLUME IMPRESSION Dualité Magnifique Perfume] Dualité Magnifique Perfume PLUME IMPRESSION [COMME des GARCONS Rouge] Rouge COMME des GARCONS ● shop thom's selection of "floral" scents [Highsnobiety]( [Elisire Oderose] Oderose Elisire [Naomi Goodsir iris cendré] iris cendré Naomi Goodsir [Maison Francis Kurkdjian l’Homme À la rose] l’Homme À la rose Maison Francis Kurkdjian [Arquiste BOUTONNIÈRE NO. 7] BOUTONNIÈRE NO. 7 Arquiste ● you smell good, now it's time to dress well [Ten Investment-Worthy Hoodies You’ll Wear Forever] Ten Investment-Worthy Hoodies You’ll Wear Forever [Here's Where to Shop Some of Prada’s Greatest Archive Jackets] Here's Where to Shop Some of Prada’s Greatest Archive Jackets [The Best Winter Jackets On Sale Right Now] The Best Winter Jackets On Sale Right Now [Burberry's New Boots Need a Therapist] Burberry's New Boots Need a Therapist [Like on Facebook]( [Follow on Instagram]( [Add on Snapchat]( [Follow on Twitter]( [Subscribe on YouTube]( [Follow on Pinterest]( You are receiving this email because you opted in at our website: [{EMAIL}](. You can [unsubscribe from the list]( or [manage your subscription preferences](. © 2021 Highsnobiety Highsnobiety / Titel Media GmbH, Genthiner Str. 32-34, 10785 Berlin Germany