What’s YEEZY’s secret to success?

No, the brand isn't dead [Highsnobiety]( [Highsnobiety]( We teamed up with StockX on a quarterly report breaking down the cultural impact the world of sneakers has had over the past season. For Q3, we analyze the effect that sustainability and localized trends had on consumer behavior, in addition to the secret behind YEEZY’s success. The report also includes a breakdown of the most expensive designs, the highest profit margin, the most popular sneaker models, and a forecast section predicting what’s next.⁠[explore our full q3 sneaker report]( ● YEEZY’s Secret to Success Is Diversification [Highsnobiety]( Talk to any sneakerhead with an opinion and they’ll tell you YEEZYs are over but they couldn’t be more wrong. While it’s true that the Boost 350 V2 doesn’t resell for what it used to, YEEZY has diversified its product over the past few years. That diversification has led to different tiers within the brand. The overall price premium has sunk drastically since 2017, when it was around 300 percent over retail. But new silhouettes, such as the 700 and the slides, have increased dramatically in price premiums. The average for both silhouettes sits above the overall YEEZY average. [more on yeezy's success]( ● Can sustainability and hype coexist? [Highsnobiety]( “We know that sneakers are a form of self-expression, not just for people’s fashion sense but also for their identity and personal values, including their commitment to sustainability,”explains StockX chief economist Jesse Einhorn. Sneaker culture is built on sending messages. When you wear Jordans, you’re saying you f*ck with Michael Jordan. Now, when you wear sustainable sneakers, that sends a similar message. This is why it’s no surprise that even in the hype-driven sneaker world, sustainability has caught on and — contrary to popular belief — sustainability-focused products are actually outperforming certain non-sustainable products. [more on sustainability in the sneaker sphere]( ● Q3 Snackables: Most Expensive, Most Popular, and Biggest Price Increases [Highsnobiety]( [Highsnobiety]( [Highsnobiety]( [more on this sneaker report]( [more on q3 industry analysis]( 𝘏𝘪𝘨𝘩𝘴𝘯𝘰𝘣𝘪𝘦𝘵𝘺 𝘘3 𝘪𝘴 𝘵𝘩𝘦 𝘵𝘩𝘪𝘳𝘥 𝘪𝘯 𝘢 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘧 𝘲𝘶𝘢𝘳𝘵𝘦𝘳𝘭𝘺 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘸𝘦𝘦𝘬𝘴 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘣𝘦𝘩𝘪𝘯𝘥 𝘺𝘰𝘶𝘵𝘩 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵 𝘵𝘪𝘤𝘬.⁠⁠● THE BEST SNEAKERS TO ADD TO YOUR ROTATION THIS WEEK [adidas Sahale X] Sahale X adidas $139 [Vivienne Westwood x ASICS Gel-kayano 26] Gel-kayano 26 Vivienne Westwood x ASICS $211 [Acne Studios Bolzter Suede And Mesh Trainers] Bolzter Suede And Mesh Trainers Acne Studios $540 [Mihara Yasuhiro Og Sole Cotton-Canvas Trainers] Og Sole Cotton-Canvas Trainers Mihara Yasuhiro $418 [Raf Simons Antei Sneakers] Antei Sneakers Raf Simons $428 [ASICS Novablast Sneakers] Novablast Sneakers ASICS $194 [why are these so special?]( ● latest news [Nike Is Suing Over This Blatant ] Nike Is Suing Over This Blatant "NYC Pigeon" Dunk Ripoff [AMBUSH's Furry Converse Chuck 70 Is Giving Heavy Cookie Monster Vibes] AMBUSH's Furry Converse Chuck 70 Is Giving Heavy Cookie Monster Vibes [In Fake Life: A White Paper on our Strange New Experience Economy] In Fake Life: A White Paper on our Strange New Experience Economy [Les Grandes Dames: The Parallel Lives of Groundbreakers Yayoi Kusama & Veuve Clicquot] Les Grandes Dames: The Parallel Lives of Groundbreakers Yayoi Kusama & Veuve Clicquot [Like on Facebook]( [Follow on Instagram]( [Add on Snapchat]( [Follow on Twitter]( [Subscribe on YouTube]( [Follow on Pinterest]( You are receiving this email because you opted in at our website: [{EMAIL}](. You can [unsubscribe from the list]( or [manage your subscription preferences](. Titel Media GmbH 2020 © Titel Media GmbH, Genthiner Str. 32-34, 10785 Berlin Germany