An homage to GORE-TEX ☔️🏆

We've lost the iconic brand's founder [Highsnobiety]( [Highsnobiety]( GORE-TEX: a lasting legacy The sad news that [GORE-TEX inventor Bob Gore passed away this weekend]( spread like wildfire within the clothing industry, testament to how many people and labels his work impacted. Introduced in the late ’60s by W. L. Gore, GORE-TEX is about as waterproof as it gets. It’s a technology that was fast adopted by mountaineering brands, who used it on outdoor gear such as hiking jackets and winter boots. But while GORE-TEX has traditionally been associated with high-performance gear, the material has recently infiltrated more stylish designs. Here, we pay homage to the chemical engineer who created it all. [Highsnobiety]( HOW GORE-TEX INFILTRATED THE STREETWEAR WORLD GORE-TEX has done a slick job of catering to the traditional outdoors crowd while still earning cool points with a series of sneaker and streetwear collaborations. The material’s contemporary crossover into the industry first arrived with support from Japan’s streetwear stalwarts; visvim, nanamica, Arc’teryx Veilance, and ACRONYM experimented with the fabric as far back as 2011. [Highsnobiety]( Since then, so many others in the fashion realms have followed suit: Palace, Stüssy, and Supreme all called upon the fabric-makers to work on outerwear with them, and brands like The North Face and Stone Island rely on the material to uphold their own reputations. [Learn more about gore-tex in streetwear]( [Highsnobiety]( INSIDE THE RAIN TOWER: GORE-TEX'S WATERPROOFING TEST FACILITY The GORE-TEX brand is staked on a single claim: “Guaranteed to Keep You Dry.” It’s a maxim that the company takes very seriously, as you can tell when walking through the brand’s state-of-the-art waterproof testing facility. [Highsnobiety] [Highsnobiety] It’s only through rigorous testing that GORE-TEX is able to uphold its industry-leading promise. All GORE-TEX partners are obligated to have their designs tested at the proprietary rain tower and storm cube facilities; if a certain product doesn’t pass these tests, it’s back to the drawing board — period. [watch our tour of the gore-tex facility]( ● add gore-text to your wardrobe [Nike ACG Gore-Tex® Paclite Jacket] ACG Gore-Tex® Paclite Jacket Nike [Norse Projects Gore-Tex® Fyn Shell 2.0 Jacket] Gore-Tex® Fyn Shell 2.0 Jacket Norse Projects [Norrona Falketind GORE-TEX Jacket] Falketind GORE-TEX Jacket Norrona [Palace GORE-TEX Jacket] GORE-TEX Jacket Palace [nanamica GORE-TEX Cruiser Jacket] GORE-TEX Cruiser Jacket nanamica [Stone Island Shadow Project Gore-Tex Paclite Shell Jacket] Shadow Project Gore-Tex Paclite Shell Jacket Stone Island [Arc'teryx Zeta SL GORE-TEX Hooded Jacket] Zeta SL GORE-TEX Hooded Jacket Arc'teryx [The North Face 7SE Himalyan GORE-TEX Down Jacket] 7SE Himalyan GORE-TEX Down Jacket The North Face [shop more gore-tex now]( [Highsnobiety]( [Like on Facebook]( [Follow on Instagram]( [Add on Snapchat]( [Follow on Twitter]( [Subscribe on YouTube]( [Follow on Pinterest]( You are receiving this email because you opted in at our website: [{EMAIL}](. You can [unsubscribe from the list]( or [manage your subscription preferences](. Titel Media GmbH 2020 © Titel Media GmbH, Genthiner Str. 32-34, 10785 Berlin Germany