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Could face masks replace sneakers? 😷

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highsnobiety.com

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newsletter@highsnobiety.com

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Tue, Apr 21, 2020 01:29 PM

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The data might suggest it. could face masks eventually challenge sneakers? It feels odd to trivializ

The data might suggest it. [Highsnobiety]( [Highsnobiety]( could face masks eventually challenge sneakers? It feels odd to trivialize the face mask as a trend, given people are wearing them because they don’t want to catch a life-threatening virus. They are not a must-have accessory, but a literal must-have. Still, self-expression lends itself to any blank canvas, and a new mega-market has formed overnight where designers of all walks are churning out fresh styles of masks like there’s no tomorrow. ⁠[Highsnobiety] [Highsnobiety] If you’re looking to cop a mask directly from a brand, good luck with that — recent events have seen most sell out quicker than you can say “pass the hand sanitizer.” That means resale sites like StockXhave been doing a brisk trade as the fashion-conscious look to level up their lockdown looks. We reached out to the company, which looked at 117 listed face masks and analyzed buyer activity over the first three weeks of the peak pandemic period against before. They observed that 90% of face masks increased in resale price, while 80% increased in sales volume. Not only that, but overall mask sales increased by 75%, and overall mask spending was up by an astonishing 167%.⁠[Highsnobiety]( ⁠Looking at the data, could masks soon be as covetable as certain sneakers? Perhaps not yet, but the idea isn’t all that preposterous. If half the people in America buy one, that still equates to some 165 million sales. That’s a lot of money. Masks might lack the same history and provenance, but every story has to start somewhere. ⁠[Learn more about the rise of face mask resale]( ● latest news [Why Pajamas Are Disgraceful & Other Quarantine Recommendations] Why Pajamas Are Disgraceful & Other Quarantine Recommendations [New Balance Wins $1.5 Million Court Case Against Chinese Copycat Brand New Barlun] New Balance Wins $1.5 Million Court Case Against Chinese Copycat Brand New Barlun [Jeff Bezos Has Made $24 Billion During the Pandemic (So Far)] Jeff Bezos Has Made $24 Billion During the Pandemic (So Far) [Post Malone Shared His Number & Wants You To Text Him] Post Malone Shared His Number & Wants You To Text Him [Like on Facebook]( [Follow on Instagram]( [Add on Snapchat]( [Follow on Twitter]( [Subscribe on YouTube]( [Follow on Pinterest]( You are receiving this email because you opted in at our website: [{EMAIL}](. You can [unsubscribe from the list]( or [manage your subscription preferences](. Titel Media GmbH 2020 © Titel Media GmbH, Genthiner Str. 32-34, 10785 Berlin Germany

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