How rappers turned into businesses 🎤💰

Endorsements rule everything around me [Highsnobiety]( [Highsnobiety]( How Hip-Hop’s First Endorsement Deal Turned Rappers Into Businesses The idea of a rapper collaborating with a major sneaker brand might not be groundbreaking in 2020, but just three decades ago, one endorsement deal paved the way for hip-hop to cash in on its cultural cachet. [Highsnobiety]( When Run DMC’s Raising Hell was released in 1986, one track particularly stood out: “My Adidas.” The song was more than just a powerful co-sign — it would soon become the catalyst for rap’s first endorsement deal, setting the stage for a generation of new artists to follow suit. [Highsnobiety]( The deal solidified adidas’ reputation as a brand who empowers artists while giving them a financial platform to create. One of adidas’ most pivotal moves was the recruitment of Kanye West in 2013. The Three Stripes offered West creative freedom to build his own sneaker empire that would soon make “Yeezy” a household name. [Highsnobiety] [Highsnobiety] Fast forward to today and it’s clear that hip-hop’s influence with brands is still a dominant force to be reckoned with. Last April, the internet nearly broke when it was announced that Beyoncé would be earning her stripes at adidas. Countless other endorsements within the hip-hop community have since been made possible thanks to Run DMC’s early success, but it was their brazen videotaped message to adidas that eventually helped seal the deal: “Give us a million dollars!” [dig deeper now]( ● our latest in-house collection is still available @naina_nori.jpg @FedericoFerrari [Highsnobiety] [Highsnobiety] With our new ‘Inner Life’ collection, we’ve been exploring the themes of Beauty, Lovers, The Intangible, The End, and Strength. This is a collection that inspires us all to explore and connect with ourselves in these turbulent times. This is how our staff are styling some of the pieces. @tanyataco @low.vision [Highsnobiety] [Highsnobiety] [shop 'inner life']( ● latest news [Marrying Culture and Technology: The Story of Beats by Dr. Dre] Marrying Culture and Technology: The Story of Beats by Dr. Dre [Getty Museum Asked People to Recreate Classic Artworks & the Results are Great] Getty Museum Asked People to Recreate Classic Artworks & the Results are Great [13 Design Books to Stimulate Your Mind While Self-Isolating, Curated By THESE DAYS] 13 Design Books to Stimulate Your Mind While Self-Isolating, Curated By THESE DAYS [Jack Honey's Art, Beats & Lyrics Exhibition Celebrates Emerging Artists] Jack Honey's Art, Beats & Lyrics Exhibition Celebrates Emerging Artists [Like on Facebook]( [Follow on Instagram]( [Add on Snapchat]( [Follow on Twitter]( [Subscribe on YouTube]( [Follow on Pinterest]( You are receiving this email because you opted in at our website: [{EMAIL}](. You can [unsubscribe from the list]( or [manage your subscription preferences](. Titel Media GmbH 2020 © Titel Media GmbH, Genthiner Str. 32-34, 10785 Berlin Germany