JJJJound & adidas' Second Collab Is Surprisingly Great

also HOKA's stockiest sneakers, Yohji Yamamoto's Starbucks' olive oil coffee, LV's new perfume book. © @DROPSCHILE JJJJOUND & ADIDAS' SECOND COLLAB IS SURPRISINGLY EXCELLENT (& BIG) By Tayler Willson For me, JJJJound’s first adidas collaboration was [something of nothing]( a couple Samba sneakers with a JJJJound motif emblazoned onto its side. Nice but normal. Admittedly, that's kinda the premise of the large majority of JJJJound’s collaborations. But, then again, that’s what the people want. JJJJound’s second adidas collaboration, however, which [was first teased]( back in 2022 (!!) but now is finally set to drop in April 2024, is actually deserving of the hype, not least because its surprisingly excellent co-branded sneakers are arriving in tandem with some co-branded apparel too. [READ MORE](   SNEAKERS HOKA'S STOCKIEST SNEAKER HAS OFFICIALLY PEAKED By Tayler Willson © HOKA HOKA’s Tor Summit sneaker is, in my opinion, its greatest. It has everything: a chunky midsole, a rubber mudguard, and metal eyelet hardware to give the shoe a real outdoorsy feel. Honestly, there aren’t enough superlatives to describe just how fond of HOKA’s Tor Summit I am, especially following the reveal of its latest “Seed Green” colorway. When HOKA dropped [an “Oatmilk” take]( of the Tor Summit earlier this year, I was convinced that the shoe had reached its full aesthetic potential. Yet, here we are, less than three months later with a new look that elevates the silhouette even higher. [READ MORE](   CULTURE YOHJI YAMAMOTO MADE STARBUCKS' OLIVE OIL COFFEE GRANDE GOTH By Jake Silbert © YOHJI YAMAMOTO Yohji Yamamoto and Starbucks? More likely than you think. Fashion purists might think Yohji Yamamoto's unsmilingly elegant clothes make for odd bedfellows with the world's largest coffee chain but not so. See, Yohji Yamamoto is more than black clothes. The 80-year-old Japanese legend lends his name to so many creative endeavors that it's nearly impossible to keep up and his Starbucks collab comes courtesy of young imprint Yohji Yamamoto Wildside. [READ MORE](   BEAUTY LOUIS VUITTON'S NEW BOOK COMES WITH $5,000 WORTH OF PERFUME By Alexandra Pauly © LOUIS VUITTON Louis Vuitton's new coffee table book isn't just for reading — it's also for sniffing. The French maison's latest, ultra-luxe endeavor is a 380-page volume exploring the raw materials, from Indian oud to Italian bergamot, that inspire its fragrance collection. Titled A Perfume Atlas, the book was created in collaboration with Jacques Cavallier Belletrud, Louis Vuitton's in-house master perfumer. Belletrud takes readers on a trip around the world, highlighting the far-flung locales he visits to source ingredients for his olfactive creations. [READ MORE](   FROM OUR BRAND PARTNERS [TIME IS A FLAT CIRCLE, LITERALLY—SWATCH X TATE MODERN GALLERY]( [TOUGH AS SHELL: THE MAKING OF AN OUTERWEAR ICON]( [MASERATI'S FIRST ELECTRIC SUV HITS THE ROAD IN PUGLIA]( [LATEST STORIES]( [SNEAKER TRENDS]( [STYLE]( [CULTURE]( [BEAUTY]( [SHOP]( Download the Highsnobiety App [Instagram]( [TikTok]( [Discord]( [Twitter]( [Youtube]( [Facebook]( © 2023 Highsnobiety, Genthiner Str. 32-34, Berlin 10785, Germany This email was sent to {EMAIL}. You can [unsubscribe]( from this list. [Privacy Policy]( | [Terms & Conditions]( | [View In Browser](