Hemmings Daily: How the Taurus saved Ford Motor Company

The Ford Taurus, as Tofer discusses in this video on the origins and development of the Eighties hit, may very well have saved the bacon of a carmaker then shedding a billion dollars a year, but it wasn't exactly an overnight hit, and its success depended on a number of key factors, from Henry Ford II's departure from the company to giving the right people - including Jack Telnack and Lewis Veraldi - free reign to do what they thought was necessary to make the car a success. [View in Browser | Subscribe]( [Hemmings Daily] Sunday, August 18, 2019 ["Every other car on the market suddenly looked 10 years old." How the Taurus saved Ford Motor Company]( ['Every other car on the market suddenly looked 10 years old.' How the Taurus saved Ford Motor Company]( Posted by Daniel Strohl - The Ford Taurus, as Tofer discusses in this video on the origins and development of the Eighties hit, may very well have saved the bacon of a carmaker then shedding a billion dollars a year, but it wasn't exactly an overnight hit, and its success depended on a number of key factors, from Henry Ford II's departure from the company to giving the right people - including Jack Telnack and Lewis Veraldi - free reign to do what they thought was necessary to make the car a success. ... [Read More]( [Sponsor]( [Hemmings Find of the Day - 1977 Plymouth Volare Premier]( [Hemmings Find of the Day - 1977 Plymouth Volare Premier]( Posted by Daniel Strohl - Rust-free 1977 Plymouth Volare Premier station wagon for sale on Hemmings.com. From the seller's description: One Owner & registered in Virginia Since New, all original parts are available in the trunk; Garage Kept & insured and maintained as a Collector Car for more than 10 years; Low Mileage (estimated 130,000 & 1,000 Since Engine Rebuild 2014- 2017) Copies of Most Invoices Chassis-Body Service Manual & Electrical Service Manual New Torque Converter (2019) to compensate for rebu...[Read More]( [Four-Links - Barcelonnette hillclimb, Spitz Auto parts, Insolent Chariots, Panamerica Comets]( [Four-Links - Barcelonnette hillclimb, Spitz Auto parts, Insolent Chariots, Panamerica Comets]( Posted by Daniel Strohl - We know that Ronan Glon at RanWhenParked has a good eye for unusual European cars of the Eighties, Nineties, and beyond, so we're always happy to see his coverage of local European events like the recent Barcelonette hillclimb. Small, regional hill climb events and rallies are common throughout most of Europe. While I'm not dedicated enough to hit each date on the calendar, I always make it a point to attend the Barcelonnette hill climb held annually in the lower part of the French Alps. It's close to my house,...[Read More]( [Sponsor]( [Hemmings Find of the Day - 1978 Mercury Bobcat Villager Wagon]( [Hemmings Find of the Day - 1978 Mercury Bobcat Villager Wagon]( Posted by Kurt Ernst - From the seller's description: 1978 Mercury Bobcat Villager Wagon, This little 2-door station wagon has 22,000 original miles and is very original. Very few Mercury Bobcat Villagers survive today and the ones that are in existence are in poor condition. This could possibly be one of the best examples known to exist today. The exterior is all original and shows very little wear. The paint is all original and only has a few small stone chips/scratches (been carefully touched up and are hard to notice). The woo...[Read More]( LAST WEEK'S MOST READ [John Athan 'Elvis roadster,' once thought bound for Smithsonian, to be auctioned]( [John Athan 'Elvis roadster,' once thought bound for Smithsonian, to be auctioned]( Posted by David Conwill - John Athan's 1929 Ford roadster atop a 1932 Ford frame is historical not only for its appearance along side Elvis Presley in the 1957 film Loving You (The King's first starring role), but because it represents a milestone of hot rod history. Photos courtesy Kruse GWS Auctions. Ford only built a hair more than 12,000 roadsters in 1932, but while they may not have been the most-popular body style with new-car buyers, the roadster was a big hit with performance enthusiasts. In fact, before World War II, it was h...[Read More]( LAST WEEK'S BEST DISCUSSION [Ethanol supporters ask Department of Justice to allow fuel blends higher than E15]( [Ethanol supporters ask Department of Justice to allow fuel blends higher than E15]( Posted by Daniel Strohl - Disappointed that a recent Environmental Protection Agency ruling effectively barred ethanol-blended fuels beyond E15, several groups of ethanol advocates have joined together to petition the U.S. Court of Appeals to reverse a portion of that rule and to allow blends of up to E30 and possibly higher to be sold at gas pumps across the country. When the EPA permitted retailers to sell E15 in 2011, it only allowed sales for three seasons of the year. The ethanol in E15, like E10, pushes the fuel blend's Reid Vapor P...[Read More]( [Sponsor]( [This Day in Automotive History] THIS DAY IN AUTOMOTIVE HISTORY 8/18/1905: Cadillac crest is trademarked 8/18/1939: Founder/Chairman of Goodguys Rod & Custom Association, Gary Meadors, born today UPCOMING EVENTS [Ft Kennedy Cruise In & Motorcycle ride]( August 25, 2019 - portland, OR [Aleppo Shriners 5th Annual Car Show]( August 25, 2019 - Wilmington, MA [Brewster Elks Lodge 2101 Car Show]( August 25, 2019 - Brewster, NY [Wings and Wheels]( August 25, 2019 - Warren, VT [Pro & Local Detail Charity Car Show]( August 25, 2019 - Feeding Hills, MA [Madera Car Show]( August 25, 2019 - Madera, PA [See All Events]( [Sponsor]( FEATURED AUCTIONS [1980 International Scout II]( [1980 International Scout II]( [1967 Oldsmobile 442]( [1967 Oldsmobile 442]( [1977 Pontiac Trans Am]( [1977 Pontiac Trans Am]( [1965 Ford F100]( [1965 Ford F100]( [1973 Maserati Indy]( [1973 Maserati Indy]( [2000 Ford Lightning]( [2000 Ford Lightning]( [1963 Ford Falcon Sprint]( [1963 Ford Falcon Sprint]( [1983 Toyota BJ42]( [1983 Toyota BJ42]( [1956 Chevrolet Bel Air]( [1956 Chevrolet Bel Air]( [1987 BMW M6]( [1987 BMW M6]( PROMOTED LISTING [1944 John Deere LA]( [1944 John Deere LA]( [Auction]( PROMOTED LISTING [1940 Ford Standard]( [1940 Ford Standard]( [$24,900]( PROMOTED LISTING [1973 Volkswagen Type 2]( [1973 Volkswagen Type 2]( [$22,350]( PROMOTED LISTING [1935 Packard]( [1935 Packard]( [Auction]( [1950 Chevrolet 6 Cylinder with Speed Equipment]( [1950 Chevrolet 6 Cylinder with Speed Equipment]( [$750]( [View All Classifieds]( FEATURED IN THE BLOG [When Kjell Qvale met the MG and gave sports cars a foothold in America]( [When Kjell Qvale met the MG and gave sports cars a foothold in America]( [Cheap or cheaper - Michael Lamm interviews himself (again) about cars and their fun values]( [Cheap or cheaper - Michael Lamm interviews himself (again) about cars and their fun values]( [See All Featured Blog Posts]( FOLLOW US: [Hemmings Instagram]( [Follow us on Twitter]( [Join us on Facebook]( [View our Flickr pool]( [View Newsletter Archives]( Hemmings Motor News will not sell or share your e-mail address with other companies. 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