2024 Product Research Strategy Guide

{NAME}, Latest Product Research Strategies, Helium 10 Workshop, and more! [icon] Spain Workshop Join us for Helium 10’s first ever one day workshop in Madrid Spain on May 28, 2024, jam packed with incredible speakers sharing their best strategies. See you there!! Register [here](. 2024 Product Research Check out the latest strategies on finding new products to sell on Amazon by tuning into Bradley’s latest Product research Masterclass. Watch/Listen [here](. $5 Million Ecommerce Story Embark on Fernando & Mariana's journey from Brazil to Australia, navigating e-commerce triumphs & challenges on eBay, Shopify & Amazon. Listen [here](. PODCASTS [icon] [icon]( Delve into Amazon mastery with Tomer Rabinovich as we shares profitability secrets, remote management tips, and innovative product launch strategies. [Listen Here]( New Feature Alerts [icon] This Week's New Feature Alerts: 1️⃣ Inventory Management now allows you to view your Inventory Forecasting at the SKU or ASIN level as well as allows you to filter your products out by FBA/FBM type. 2️⃣ In your Listing Builder product dashboard, you can now see your Keyword Performance rank and score 3️⃣ Supercharge Members now have a new dashboard on the Customer Intelligence page which allows them to see the purchase behavior of their repeat customers. 4️⃣ In Review insights, you can now filter to see common 1, 2, or 3+ phrases that appear in yours or your competitors’ reviews. 5️⃣Platinum members now have 10 lifetime uses of Black Box Brand Analytics To see a demo of these features click [here](. WEEKLY BUZZ [icon] [icon]( This Week's Ecommerce News: 1️⃣ Youtube Shopping now connects Influencers with 300 brands signaling a potential push for more influencer marketing similar to what TikTok Shop has been successful with. 2️⃣ Amazon has rolled out free Grocery Delivery from stores for $9.99 a month. 3️⃣ Have Temu and Shein eaten into Amazon’s market share for online clothing sales? The opposite has seemingly happened. 4️⃣ Are TikTok users slowing down with their app usage due to the influx of all the TikTok shop content? The answer might surprise you. 5️⃣ Unified North American Amazon accounts can now add listings for Amazon Brazil. 6️⃣ Amazon has stopped doing drone deliveries in California, but will now start in Arizona. For a recap of the news, click [here](. STRATEGY OF THE WEEK [icon] In today’s strategy of the week, we are going to talk about one of the most slept on features of Helium 10 which is Amazon recommended rank. Amazon recommended rank is super powerful and we have actually had this tool for about 5 years now and people still overlook it. If you have a product where you’re not getting the impressions that you think you should be getting on PPC even though you think your list is optimized for a certain keyword or you’re not getting any impressions at all, it could be because Amazon doesn’t think that you’re relevant for that keyword. The recommended rank column in Cerebro is the only tool that is going to give you this insight on what keywords Amazon thinks that you’re relevant for and it will be super helpful if you haven’t been showing up for the keywords you know that are most relevant. For example, when we do a reverse ASIN search for our coffin shelf, Amazon says we are most relevant for the keyword “coffin shelf wall.” Although that is a relevant keyword, it’s not our main keyword which is “coffin shelf.” Our relative rank for “coffin shelf,” is spot 27 which shows that we have a relevancy problem and we need to do some optimization to show that we are most relevant for the phrase, “coffin shelf.” Ideally, we should be at spot one for recommended rank because that would mean that Amazon acknowledges that is the most relevant keyword for our listing. Check this out for your own products to see what keywords that Amazon thinks your listing is most relevant for and if they are not your main keyword, try focusing on that keyword in your PPC and in your listing to show Amazon that you are most relevant for that keyword. Click [here]( to watch the full demo [Helium 10]( [Helium 10]( Chrome Extension [Blog]( | [Serious Sellers Podcast]( | [AM/PM Podcast]( [FBA High Rollers Facebook Group]( | [Helium 10 Users Group]( [Twitter]( [Twitter]( [Instagram]( [Youtube]( [Linkedin](   Helium 10 500 Technology Drive, Suite 450, Irvine, CA 92618, United States Don't want future emails? [Unsubscribe](