Changes to the H-E-B Privacy Policy

Changes to the H-E-B Privacy Policy [H-E-B Logo - Visit HEB.com]( Changes to the H-E-B Privacy Policy H-E-B, our brands, and affiliates, including but not limited to H-E-B, Central Market, Joe V's Smart Shop, and Mi Tienda, all care about our customers' privacy and about the security and integrity of our customers' personal information. On July 1, 2024, we updated our [Privacy Notice]( to expand on our practices relating to the collection and use of your personal information. Updates to the [Privacy Notice]( included: - An explanation of the privacy rights of Texas consumers, and how Texas consumers may exercise those rights. - Additional information about our collection and use of personal information, such as location, online activity, transactional, audio and visual, and sensitive data. - The online technologies we use to better understand your preferences and shopping behaviors across the web, such as cookies and pixels, and how you may opt-out of the use of those cross-website targeted advertising technologies. - Information about our co-branded offerings, including co-branded credit and debit cards, and how we collect, use, and share your personal information in relation to those offerings. - Disclosures on the potential use of personal information to train artificial intelligence and machine learning algorithms and models to improve our products and services. You do not need to do anything to accept these changes - they go into effect on July 1, 2024. [Changes to the H-E-B Privacy Policy] [View Privacy Policy]( Trouble viewing this email? [View on web]( [H-E-B Logo]( 646 S Flores St, San Antonio, TX, 78204 All rights reserved. ©2024 [Privacy]( [Terms]( heb.com 646 S. Main Ave. San Antonio TX 78204 United States[Update Profile](