Agility at scale, imperfect A/B tests, and more!

It’s the Heap monthly thought leadership newsletter ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ [Heap]() [Speed with Precision]() Those of us at large companies have all felt the frustration with slooow product development. We all know the challenges of understanding our users and responding to their needs. Turns out it doesn’t have to be this way! Our newest ebook goes through the challenges with product-building at enterprise companies, and gives actionable advice for keeping your team nimble. If you’re at a large company and want to get excited about building for your users again, this book is for you. [Get the guide]() [AB Testing]() Why you should embrace imperfect A/B testing: 5 strategies Featured product subheader goes here. You can toggle visibility on and off A/B testing one of the most reliable strategies for learning what users like. Unfortunately, it’s not always possible to run A/B tests as cleanly as you’d like. What’s a good PM to do? Embrace imperfection! In this blog post, PMM John Cook describes 5 ways to leverage A/B tests to get useful information, even when the setup might not be up to NASA standard. Go ahead, get your hands dirty. [Read the post]() [Top Mobile Metrics]() Mobile App Analytics: The Top Metrics You Need and Why Featured product subheader goes here. You can toggle visibility on and off Today all kinds of teams are tracking user behavior on their mobile apps. But the problem is knowing what to do with all that data. In this informational post, we walk through the main metrics you should be tracking on your mobile app. It’s great information for teams just starting out with mobile app tracking, or mobile teams who have data, but are interested in making more data-informed decisions. [See the guide]() Heap is the future of digital insights. Backed by the most complete dataset, we illuminate hidden insights so teams can create the best possible digital experiences to accelerate their business. If you no longer wish to receive these emails you may [unsubscribe]( at any time. © 2023 Heap Inc. All rights reserved.