Why Activation Is 74% More Impactful Than The Other ‘Pirate’ Metrics, 7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse & More!

Also Find Testable Ideas Inside From Posts Like: "6 SEO Experiments That Will Blow Your Mind" & More! [GrowthHackers] We've got tons of great content for you to catch up in this email so let's get straight to business. The most popular idea from last week was this: Moving on to our AMAs... On XXXX, we have Jennifer Wong, VP of Marketing at TUNE. You can ask her your questions here! Moving on to our AMAs... On Tue, Dec 6, we have Jason Lemkin, Founder of SaaStr/SaaStr Fund. You can ask him your questions [here]! Then, on Thu, Dec 8, come chat with Shama Hyder, Founder & CEO of Marketing Zen. Ask her your questions [here]! Featured Jobs [Progressly] is hiring a Demand Generation Programs Manager in Redwood City, CA [View Job] Top posts from the week --------------------------------------------------------------- Growth • 12 upvotes • 0 comments • Posted by Sonja Massey [14 When is the right time to adjust your pricing?] When it comes to thinking about your pricing, there's no time like now. To leverage your pricing strategy effectively you have to be dynamic. Here are the answers to the big pricing questions of Why, When, and What so you can start making the most impact right away. --------------------------------------------------------------- Marketing Strategy • 14 upvotes • 1 comment • Posted by Sam Ambler [13 [Ideas Inside] 6 SEO Experiments That Will Blow Your Mind] In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns. The author shares six mind-blowing SEO experiments they did this year, what they learned from them, and what it all means. --------------------------------------------------------------- CRO • 16 upvotes • 6 comments • Posted by Kate Harvey [12 [Ideas Inside] Increase Conversions By Addressing FUDs On Your Pricing Page] Learn best practices to address FUDs (Fears, Uncertainties, Doubts) directly on your pricing page to ease concerns and increase conversions. Ideas inside this article: --------------------------------------------------------------- CRO • 17 upvotes • 2 comments • Posted by Siddharth Bharath [11 UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]] Comparing your conversion rate to that of your competitors is worthless; comparing the UX to that of your competitors is a goldmine of insight and actionability. ConversionXL shares how they do competitive UX analysis. --------------------------------------------------------------- • 21 upvotes • 2 comments • Posted by Sean Ellis [10 Insider Secrets for High Impact Growth with Sean Ellis] This is a great write up by Bryce York about Sean Ellis' presentation at Startcon in Sydney this weekend. He captured all the key points and even expanded on a few. Main areas covered are: 1) How goals help you drive sustainable growth 2) How to pick the right high leverage goals 3) How to achieve your goals with a proven process --------------------------------------------------------------- Email Marketing • 24 upvotes • 2 comments • Posted by Janet Choi [9 How Clearbit Personalizes Emails with Customer.io (and Achieves a 49% Open Rate)] Clearbit created a hyper-personalized lifecycle email strategy, automatically guiding different types of users through custom onboarding experiences for multiple products. Here are 3 key strategies they use! --------------------------------------------------------------- Analytics • 25 upvotes • 1 comment • Posted by Benji Hyam [8 A Simple Way to Measure Leads from Your Blog] Basically everyone knows how many leads they're getting a month. But it's when you ask "What percentage of those come from content vs. just referral traffic to your homepage?" most can't say. Well, it's actually not that hard to fix this problem. If you have a lead form, and you create just one thank you page for that form, all you need to do is use Google Analytics to figure out where the leads came from. --------------------------------------------------------------- Content Marketing • 34 upvotes • 5 comments • Posted by Johnathan Dane [7 The Marketer's Holiday Calendar 🎅🎄🎁 25 Gifographics To Up Your Skills In 2017] You know advent calendars? The authors just created a marketer's gifographic advent calendar and it's a great example of thinking different with your marketing. Each day from December 1st to the 25th, they're launching a new gifographic with partners. Check out the ones that are already up. 🎅 --------------------------------------------------------------- Growth • 35 upvotes • 3 comments • Posted by Ty Magnin [6 Why Activation Is 74% More Impactful Than The Other ‘Pirate’ Metrics] "How good is your grasp over the pirate metrics? You’ve seen them mentioned in blog posts. You can probably recite them—acquisition, activation, retention, referral, and revenue—and you might even remember where they come from. But how deep is your understanding of these metrics? As aspiring masters of growth, our lack of mastery over this subject matter leaves us blind. In order to know where to optimize our user journey, and understand the impact of those results, we need a better grasp on how these metrics affect one another." --------------------------------------------------------------- Blogging • 36 upvotes • 5 comments • Posted by Jason Quey [5 The Quintessential Basics of Rapid SEO Growth: Begin With The End | Dan Shure on the 80/20 of Growth] Dan bootstrapped a boutique SEO agency, Evolving SEO and is now the host and producer of the Marketing Podcast, Experts On The Wire. He has been a Moz Associate since 2012, writes for the Moz blog and has spoken at dozens of marketing and business events such as SMX and Affiliate Summit. In this interview Dan talks about the key elements to growing your site exponentially with SEO. --------------------------------------------------------------- Ecosystem • 37 upvotes • 8 comments • Posted by Sean Ellis [4 Webinar Recording & Follow Up Q&A: Building a Platform with Network Effects: Theory and Practice] This joint webinar with Applico & Sean Ellis on building Network Effects was live Thursday, December 1st at 10AM PDT. Just click the title to watch the webinar recording. Whether you're the Chief Digital Officer at a large enterprise fighting to secure the next 20 years of growth or a scrappy platform entrepreneur coding an app with plans to disrupt an industry, this webinar will be a crash course in building network effects and platforms. --------------------------------------------------------------- Blogging • 39 upvotes • 14 comments • Posted by Sean Bestor [3 Did you know the more creative your headline is, the worse it performs?] It turns out you're actually hurting your conversion rates when you try to be more creative. Check out the findings in this guide. --------------------------------------------------------------- Blogging • 41 upvotes • 3 comments • Posted by Srinivas Katam [2 How to Beat Your Competitor's Rankings] Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs. --------------------------------------------------------------- Social Marketing • 69 upvotes • 11 comments • Posted by Ann Smarty [1 [Ideas Inside] 7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse] Where to start? Let’s drill down and take an in-depth look at some of the best solutions available for making Instagram shoppable. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? 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