A Small Step for a Man. A Giant Leap for Mankind.

Albeit the term growth hacking was far from being invented, the process of strategizing and leading the land of Apollo 11 at Tranquility Base... This is issue #286 Last week's most clicked link was [People Don’t Buy Products, They Buy Better Versions of Themselves](. A small step for a man. A giant leap for mankind It's been 50 years since Neil Armstrong stepped on the Moon, setting a new milestone for humankind. Albeit the term growth hacking was far from being invented, the entire process of strategizing and leading the land of Apollo 11 at Tranquility Base took a sum of small steps - A/B tests, virtual tours, trials with no freemiums, and of course, lots of failures - before the giant leap for mankind was given. If your business' giant leap hasn't happened yet, maybe you should increase your Fitbit daily goals. To inspire your next steps, here are our Weekly Top Posts. Happy landing in the Moon anniversary and happy reading! Alanna Sousa Community Manager - Editor's Pick - [What is an enlightened growth leader & how does one avoid burnout?]( Since leaving her full-time role as Head of Growth at GrowthHackers, Dani Hart now teaches yoga specialized in helping people learn how to relax, helps teams apply psychometrics at scale with [psyML]( and brings [Women in Growth]( together through a community and events. She is also the author of today's editor's pick. - Top Posts from the Week - #5 [[The M&S Case Study]: 3 eCommerce Growth Lessons for Retailers]( Super interesting story of a brick and mortar retail giant who faced huge problems adjusting and evolving into the "new world order" of eCommerce. Happy reading 😎 #4 [70+ Shopping Cart Abandonment Statistics—and Tactics to Help You Overhaul Your Online Shopping Experience]( Why is cart abandonment over 69%? Where does its detrimental effect hit the hardest? What can retailers do to reverse this COSTLY trend when it comes to their own businesses? We’ll cover all that, and more, in this deep dive into 70+ shopping cart abandonment statistics you gotta know—and how you can turn them into opportunities. #3 [How to get more people to attend your event [GaryVee's high school party strategy]]( Last month, we decided to organize an Indie Hackers event and gather up some proven SaaS entrepreneurs to share their stories and give an honest "state of play" overview. In order to attract people to this event, we've put a strategy in place that generated some pretty good results. The goal of this cold email campaign was to drive as many clicks as possible. In this article, I'll share our plan on how to promote an event in more detail. I'll also show you the email copy, subject line, personalized landing page we used in the mix, some extra tricks to get more people to attend your event and reduce the no-show rate. But first... #2 [The Ultimate In-App Marketing Guide for Product Marketers in 2019]( In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones? How about the fact that it’s 4x cheaper to upsell to current users? Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. It can be the difference between success and failure. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. I’ll use examples from top SaaS products throughout, and provide you with actionable takeaways. #1 [Mobile User Acquisition: Definitive Guide (Updated 2019)]( Mobile user acquisition is getting harder and harder every year. Few can disagree with that. With further fragmentation of the market, each app needs to have its own environment and provide a compelling user experience for every user nonetheless. On both the Apple and Android store, it’s also getting harder to get your app discovered. , while the already popular one can take advantage of massive traffic already. But how can you acquire more mobile users sustainably and reasonably, even if you’re in a competitive niche and you don’t have a large budget? In this guide, you’re going to discover what are the best mobile acquisition channels working right now where you can find your next users, how you can track your analytics so that you know what’s working and what’s not, and everything else necessary to make your user mobile user acquisition efforts succeed. Discover what’s working in this article, so that you can use it to your advantage and beat your competition. [Start Trial]( [Tweet]( [Tweet]( [Forward]( [Forward]( [Share]( [Share]( Have feedback or a question? Email us: hello@growthhackers.com Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](. Sharing is caring. If you like what you've been seeing, f[orward]( email to a friend](.