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[GrowthHackers]( "They [Founders] think that growth is a big green button you press and then all of your growth dreams come true. (Oh man, I wish)."                  [5xo8k1.gif] Last Thursday was inspiring. And fun! For 90 minutes, we had Growthhit CEO and The Growth Marketer’s Playbook author, [Jim Huffman]( hosting an [#AMA session](. The "clueless Dad, NBA superfan, and omelet aspiring Chef" shared some thoughtful notes on hacking growth by answering our communities questions. If you missed Jim live, don't worry. You can check all his answers here (and get a 30% off coupon for his book). --------------------------------------------------------------- - #GHConf19 - - How about showcasing your company’s solutions to 500 Heads of Growth? We have the last five sponsorship packages available for the #GHCONF19. Reach out to sponsorship@growthhackers.com and get an [exclusive discount]( - Not a company but a #GrowthHacker? We've got a discount for you too. Still in the (green) spirit of St. Patrick's celebrations, we are offering you a $501,90 discount on the [#GHCONF19 tickets](. Because green signifies to St. Patrick as much as it belongs to saving money. *Discount guaranteed on the first 20 tickets sold. --------------------------------------------------------------- - AMAs - - Live on March 28! [AMA with Sophia Eng]( VP Marketing at Trade The Fifth, and Founder of Women In Growth. Previous Growth Marketing at InVision, Workday, and Autodesk. - Missed an AMA? Navigate through our [page]( to learn from +200 Growth experts and their answers to our community. --------------------------------------------------------------- - Growth Opportunity - "My favorite question is 'what can I learn from this?' and I love meeting, learning from, and helping people". Dani Hart, Founder of Growth Gal & Former Head of Growth at GrowthHackers is offering free Mentor Sessions to our community. Click[here]( learn how to book a session with her.  Top posts from the week --------------------------------------------------------------- Growth • 8 upvotes • 0 comments • Posted by Margaret Kelsey [6 User Psychology: 6 Principles for Better UX Design]( Exceptional user experiences are rooted deep in cognitive and behavioral psychology. A deeper understanding of the psychology behind your users' decisions can help you build more powerful, engaging, and effective user onboarding experiences. In this article, we'll cover the following: 1. Goal gradient effect 2. Speak-easy effect 3. Endowment effect 4. Choice paradox 5. Zeigarnik effect 6. Peak-end rule. --------------------------------------------------------------- Onboarding • 6 upvotes • 0 comments • Posted by Margaret Kelsey [5 ReallyGoodUX: Zest's Updated Onboarding Tour: Zestier Than Ever]( We take a peek at Zest's new onboarding tour and why we think it's "really good UX." --------------------------------------------------------------- Case Study • 7 upvotes • 0 comments • Posted by Paige Picard [4 How Blue Bottle Coffee uses content marketing to educate customers]( While the third wave coffee movement has made their commitment to fresh, high quality beans and exacting brew methods more commonplace today than it was when Blue Bottle got their start, their seamless brand experience from coffee shop, to social media, and their website is still one of their key differentiators. --------------------------------------------------------------- B2B • 29 upvotes • 14 comments • Posted by Baptiste Debever [3 How To Ask For Customer Feedback The Right Way?]( You have delivered your best to your products and services. I also don’t doubt your in-depth knowledge, which makes you more knowledgeable about your products than anyone else. Yet, do you know this in-depth knowledge is the ultimate blind-fold that makes you inefficient to improve? Read on to find out how to properly ask for feedback. --------------------------------------------------------------- Growth Hacks • 23 upvotes • 11 comments • Posted by Aazar Shad [2 [Interview] Venngage’s Amazing UX & User Onboarding Teardown (and What You Can Learn From It)]( It’s rare that a SaaS company invests a lot of time, money and efforts in its user onboarding, adoption and in-app experiences. However, whenever we find such a company, we make sure that everyone can learn from its experiences, UX tips and user onboarding methodologies. We chatted with Naser Alubaidi the Head of Growth of Venngage to talk about Venngage’s amazing user onboarding. --------------------------------------------------------------- Case Study • 38 upvotes • 3 comments • Posted by Kristian Jønsson [1 How Two Surfers Turned a Pair of Vintage Sunglasses into a Two-Million Dollar Business (Case Study)]( In Nov 2009, Tom Stewart went on a surfing trip in Australia and bought a pair of vintage sunglasses. Little did he know that, two and a half years later, those sunglasses and his love for the outdoors would inspire him to launch a business selling affordable luxury sunglasses with his friend Michael Charley. Today, we’ll share 9 of Sunski’s best marketing strategies you can use to get more customers and encourage repeat purchases. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? Email us: hello@growthhackers.com 1901 Newport Blvd. Suite #175 Costa Mesa CA, 92627 PS: If you were forwarded this newsletter and you like it, you can subscribe [here](. <3 -The GrowthHackers Team