How to approach when prospecting to have that human touch?

Check the excellent AMA held last week by Ryan O'Hara, with great insights on connecting to prospects and clients on a human level and much more! [GrowthHackers]( [human approach]  The Ultimate Guide to Hack Your Free Trial Conversion Rate, Proven 4-Step content marketing framework for driving massive organic traffic and 5 Common Crowd Marketing Mistakes are among the featured posts selected this week. Also, check the excellent AMA held last week by Ryan O'Hara, with great insights on connecting to prospects and clients on a human level and much more! --------------------------------------------------------------- Upcoming AMAs: Thursday, December 13th, we have Jason VandeBoom, Founder and CEO at ActiveCampaign, joining us. You can ask him all your questions [here]( Top posts from the week --------------------------------------------------------------- Blogging • 6 upvotes • 2 comments • Posted by Alex Birkett [10 Interview: Tommy Walker on Storytelling, Editorial Processes, and How to Hook Your Readers]( Tommy Walker is a content marketing powerhouse. He held editor in chief positions at both ConversionXL and Shopify before moving on to become the Global Editor in Chief at Quickbooks. Tommy covers a lot of ground in this Q&A, from his origins in content marketing, to his philosophy on storytelling, underrated skills that content marketers should develop, and the processes that he's built (...) --------------------------------------------------------------- Growth Hacks • 8 upvotes • 2 comments • Posted by Igor Gorbenko [9 5 Common Crowd Marketing Mistakes]( A short list of things to avoid when dealing with crowd marketing. --------------------------------------------------------------- Growth • 8 upvotes • 2 comments • Posted by Gigi Rodgers [8 Why Visitors Bounce: 5 Reasons Customers Leave Your Site (And Never Come Back)]( What do you lose when a user bounces? Three things: First, you lose leads. Second, you lose revenue due to a lack of leads. Third, you lose company sponsored lunches due to a lack of revenue. The struggle is real on that last one. No matter how much energy or money you pump into your marketing efforts, if you’re creating pages or sites that don’t hold a users attention, they’ll bounce faster (...) --------------------------------------------------------------- Growth • 15 upvotes • 3 comments • Posted by Alina Gorbatch [7 5 Social Media Marketing Trends That Will Dominate 2019]( In this post, I’ll go through the expected social media trends of 2019. Some of them are already here, and growing slowly, but aren’t at full hype just yet. Some are big and booming, and expected to get even bigger in 2019. --------------------------------------------------------------- Landing Pages • 20 upvotes • 4 comments • Posted by Ashley Luk [6 It’s Time to Retest Your Page Speed [Google’s latest update]]( In early November, Google quietly rolled out the most significant update to a core performance tool we’ve seen to date, announcing the latest version of PageSpeed Insights. If you’ve used PageSpeed Insights to test page performance, it’s time to retest! Because your old speed scores don’t matter anymore. The good news is that you’ll have new data at your fingertips to help you speed up in ways that actually matter to (...) --------------------------------------------------------------- Content Marketing • 26 upvotes • 4 comments • Posted by Nadya Khoja [5 Proven 4-Step content marketing framework for driving massive organic traffic]( 4-Step Content Marketing Framework for Driving Massive Organic Traffic I often come across "expert" content marketers who like to brag endlessly about the "right way to do content". What I find, however is that many of these self-proclaimed experts have no idea what the impact of their efforts are. They are just aimlessly firing content out into the internet and all they track are vanity metrics that never actually (...) --------------------------------------------------------------- • 8 upvotes • 26 comments • Posted by Ryan O'Hara [4 Live Now! AMA with Ryan O'Hara, VP of Growth/Marketing at LeadIQ, First Prospector at Dyn moved into Marketing and Promotions at Dyn]( Ryan O'Hara has been an early employee at several startups helping them with marketing and prospecting tactics, including Dyn who was acquired by Oracle for $600+ million in 2016. He's had marketing campaigns featured in Fortune, Mashable, and TheNextWeb. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentored two accelerators, The Iron Yard and The Alpha Loft. He also hosts The Prospecting Podcast. --------------------------------------------------------------- B2B • 14 upvotes • 4 comments • Posted by Taru Bhargava [3 How To Generate B2B Leads Using Facebook In 2019]( For so long we’ve been made to believe that B2B lead generation channels are different from B2C. “Instagram is for B2C, LinkedIn is more B2B”—tell us if you haven’t heard this argument before. Fortunately, this is a thing of the past. Facebook is fast emerging as the pitstop for business decision makers who (...) --------------------------------------------------------------- Growth • 17 upvotes • 5 comments • Posted by Aazar Shad [2 The Ultimate Guide to Hack Your Free Trial Conversion Rate]( Today, I’ll give you some guidance on how to hack your free trial conversion rate. This will help you convert more of your trial users into your most loyal customers. But before you can convert free users into paying customers, there’s one unspoken rule. You need to do whatever it takes to help your users become badass in your product. Only then, you can optimize for conversions to your heart’s content, but please (...) --------------------------------------------------------------- Analytics • 21 upvotes • 6 comments • Posted by Marcus Meissner [1 Programmatic SEO (Pt 5): Common Technical Challenges and How to Overcome Them]( This is the fifth post in a multipart series on programatic SEO. Thus far we’ve covered keyword research, competitive analysis, creating landing pages and building links – all at scale. Companies doing programmatic SEO typically generate a TON of pages on their website. With all these pages (...) --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? 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