Are you automating the right things?

[GrowthHackers]( [Automation - GrowthHackers] Everybody wants to save time. Automation might help you get there. But, are you automating the right things? KlientBoost VP of Ops and automation lover, Richard Uruchurtu, shared some great insights on our last AMA, check it out [here](. "As an automation lover, I want to automate as much as possible, but it’s true that you can have too much of a good thing. Automation can create efficiency, but it also creates complexity. I’m guilty of automating some things to the point where even I have a hard time remembering how everything is hooked up. Usually, my logic is as follows: Will this take me more time to automate than it will save me time in the future?" --------------------------------------------------------------- Upcoming AMAs: Tomorrow, November 27, we have Mary Drumond, CMO of Worthix, joining us. Ask her all your questions [here]( Thursday, November 29, we have Derek Andersen, Co-founder of Startup Grind and Bevy, joining us. You can ask him all your questions [here]( Top posts from the week --------------------------------------------------------------- Customer Service • 35 upvotes • 3 comments • Posted by Raghav Viswa [12 E-commerce in the experience economy – How VA, AR and drone deliveries are shaping customer experience]( As an e-commerce business, understanding the different moments and associated mindsets of your customers as they’re planning a buying experience presents a great opportunity to become a part of their consideration early on in their decision-making process. If you’re an #ecommerce business here’s a list of technologies that you need to have in your playbook to survive in the competitive landscape of online retail. --------------------------------------------------------------- Case Study • 21 upvotes • 3 comments • Posted by Si Quan Ong [11 Podcast Advertising: $51,975 Spent. Here’s What We Learned]( Looking to advertise your business on podcasts? Don’t spend a penny until you’ve read this. Over the course of half a year, the author trial‐and‐errored her way through all the things that Google doesn’t tell you about podcast advertising. And she's now sharing everything she has learnt. --------------------------------------------------------------- Customer Development • 19 upvotes • 2 comments • Posted by Andrew Nicoletta [10 Slack Is the New Chatter for Sales Teams]( We revealed recently that 35% of sales teams using Slack have dedicated Slack channels to organize communication around specific accounts. It’s a trend that’s happening organically as more teams move toward team selling and Account-Based Collaboration. Seeing this, we couldn’t help but ask the question: Is Slack becoming the new Chatter? --------------------------------------------------------------- Case Study • 25 upvotes • 2 comments • Posted by Duncan Jones [9 Xero’s Growth Strategy – How they acquired 350k users in the last 12 months]( A very in-depth 15,000+ word case study on how Xero - the cloud accounting SaaS startup still manages to grow their business 30% year-on-year after hitting 1 million subscribers. Detailed breakdowns on: Growth History The Product The Website Email Marketing Paid Search Organic Search Content Marketing Social Media Community Marketing Event Marketing YouTube Check it --------------------------------------------------------------- SEO • 16 upvotes • 3 comments • Posted by Jera Brown [8 Assessing the ROI of SEO for eCommerce Websites]( How Inflow, a digital marketing firm, estimates a potential client's ROI for SEO services. In this article they take you through how they come up with their detailed method that demonstrates how growth in organic traffic can directly impact revenue. --------------------------------------------------------------- E-commerce • 12 upvotes • 2 comments • Posted by Ivan Kreimer [7 How to Generate Your First Ecommerce Sale: 6 Experts Share Their Advice]( Making the first sale can be daunting for a new ecommerce entrepreneur. There are too many things to do — SEO, content marketing, PPC, and much more. Where do you start? We’ve gathered four tactics that anyone can implement to make the first sale without having to spend almost any money or time, which includes leveraging: — Your network — Facebook ads — Online communities — Viral giveaways, and more! --------------------------------------------------------------- Blogging • 38 upvotes • 5 comments • Posted by Benji Hyam [6 Content promotion is changing. My thoughts on where we go from here]( In this article, the authorl shares some of the shifts he's seeing and why he thinks we’ll need to rethink the way we do content promotion. Then, he'll share some of the various channels the company has been testing and some of the ideas to solve the content promotion challenge moving forward. --------------------------------------------------------------- Email Marketing • 11 upvotes • 6 comments • Posted by Gigi Rodgers [5 Your Email List Could Be Your Most Valuable Asset. Here's Why]( People want more followers on social media, but no one is trying to collect emails? The question I like to ask people about building their company or brand, "If social media - Instagram, FB, YouTube, etc - were to disappear tomorrow, your followers would be deleted with that platform. Then what are you gonna do"? If you have their email... You get where I'm going with this. --------------------------------------------------------------- Growth • 18 upvotes • 7 comments • Posted by Sujan Patel [4 The Cold Email Academy (with Upwork's #1-ranked email marketer)]( When done right, cold email can be an effective, relatively inexpensive, scalable, and measurable customer acquisition strategy. The cold email academy is a 12-video series with Nate Wright - grizzled cold email vet and owner of the #1 email marketing agency in the world on UpWork - sharing his most practical, in-the-weeds strategies and tactics on: - Building an accurate, specific, personalized list of contacts --------------------------------------------------------------- Growth Hacks • 27 upvotes • 9 comments • Posted by Erik Emanuelli [3 A Complete Guide to Brand Monitoring]( The internet is an amazing tool for business marketing, but it also serves as a megaphone for people’s opinions. Let negative publicity go unchecked on the web and it leaves a sticky footprint that can take years to scrape off. Proactively monitoring your brand’s presence on the web is a smart strategy, but its effectiveness depends on how thorough you are, and what tools you use. Here’s a complete guide to... --------------------------------------------------------------- B2B • 58 upvotes • 13 comments • Posted by Ilya Azovtsev [2 How to write a follow-up email after business meeting?]( Hiring the right candidate for an SEO role is incredibly hard. Every candidate has their own opinion on what does and does not work in SEO. So how do you figure out if someone knows their stuff? And how do you know if someone really has passion for SEO? You don't want to end up with an unmotivated colleague that, three months in their job, turns out not to understand the SEO basics. No fear, we got your back --------------------------------------------------------------- Growth • 19 upvotes • 13 comments • Posted by Steven van Vessum [1 21 Interview Questions to help you hire the right SEO Expert]( (...) I highly recommend you send a follow-up email after meetings. And you’ll succeed. Why? Because 30% of salespeople send 0 follow-up emails after the meetings, 44% of salespeople give up after the first follow-up So by sending a second email, you’re above the majority of your competitors. 👉Check 7 rules to write a follow-up email after the business meeting --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? 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