Conversational Landing Pages in PPC Marketing, How to Hack your Product Hunt launch & How to Turn $30 into $100,000 MRR

[GrowthHackers]( Lead acquisition channels: how do you find the best one for you? Here is a great answer on that topic by the Head of Growth Product at Udacity and former Product Manager at PayPal, Shruti Keerti: M. Hale: Which channels do you find deliver the highest quality leads? S. Keerti: Quality of leads is highly variable depending on the business and users you are trying to acquire. At PayPal, we found that while the initial growth came from referrals, the subsequent growth came from eBay users. Following that recipe, we went after all the top eCommerce sites and incremental growth came from them. Exploring different channels for lead acquisition is something that requires a good amount of teamwork, creativity and testing. You may not succeed in every new channel tested, but you will certainly learn from all of them. As long as you keep focused on your [North Star Metric]( every test will get you closer to your goal. We know all of that sounds simpler said than done - that's why we put together the [Growth Master Course]( so that you can learn and apply Sean Ellis's growth methodology! --------------------------------------------------------------- Upcoming AMAs: Tomorrow, October 9, we have Matthew Howells-Barby, Nick Eubanks & Ian Howells, Founders of Traffic Think Tank, joining us. Ask them all your questions [here]( Thursday, October 18, we have Nat Eliason, Founder at Growth Machine & Content Marketing Expert, joining us. You can ask him all your questions [here]( Top posts from the week --------------------------------------------------------------- Blogging • 22 upvotes • 1 comment • Posted by Keith Breseé [12 101 Lead Magnet Ideas To Skyrocket Your Email List]( When Eric Bandholz couldn’t grow a beard at his corporate bank job, he did the next best thing: quit and built a men’s grooming company. Today, that company, Beardbrand, is a household name, pulling in over $100k/mo. --------------------------------------------------------------- Content Marketing • 10 upvotes • 4 comments • Posted by Nicolas Lekkas [11 Introducing Gamification to Your Marketing Strategy]( A usual question in marketing is "What does my audience like"? Your audience likes entertainment, challenges and a sense of reward. Your audience likes gaming. Gamification tries to mimic the mechanisms of gaming and apply them in marketing. --------------------------------------------------------------- Case Study • 16 upvotes • 16 comments • Posted by Dejan Gajsek [10 From Hobby Lifestyle Business to Global Leader]( How do you grow a lifestyle business? Better yet, how can you build a globally recognized company from two-person basement DIY project? This growth study breaks down how this British Columbia Longboard company made their way to the top. --------------------------------------------------------------- Growth • 9 upvotes • 2 comments • Posted by Hazel Jarrett [9 How long does SEO take to start working?]( An effective SEO campaign isn’t about ranking on page one of Google for a list of keywords. It’s not about having more traffic than your competitors or a lower bounce rate (although these are important signals to search engines). In my experience, a better question is “How long will it take for our SEO efforts to start generating leads and sales?” --------------------------------------------------------------- • 12 upvotes • 24 comments • Posted by Louis Gudema [8 AMA with Louis Gudema, author of Bullseye Marketing]( Louis Gudema is the president of revenue & associates, mentor to MIT startups, and author of the Bullseye Marketing book. He has worked with companies from startups to the Global 2000 to help them generate more leads and sales, and to grow faster. The marketing world is changing rapidly in ways not always understood. For example, both inbound marketing and social media marketing are, for many companies, already losing their effectiveness. Bullseye Marketing is all about a new, more useful framework for companies to achieve faster growth. At the same time, his experience and studies have shown that the vast majority of B2B companies are still not taking advantage of the marketing tools and data that tech marketers and those working in large consumer companies take for granted. Bullseye Marketing provides a low-risk on-ramp for companies that need to start or scale marketing programs. --------------------------------------------------------------- Customer Development • 12 upvotes • 2 comments • Posted by Paige Picard [7 Why live chat for business will be key for e-commerce in 2019]( Live chat for business is right on the cusp of skyrocketing — it’s seen early adopters succeed and changes in social behavior are hurtling it towards have-or-die status. But there is still time to get on board before a huge wave of consumers demand live chat for business from everyone. *And getting on board now will benefit you many times over in the long run. But don’t take our word for it—look at the data and you’ll understand that 2019 is the time for adopting live chat before it’s too late. --------------------------------------------------------------- B2B • 14 upvotes • 3 comments • Posted by Andrew Nicoletta [6 How to Keep a Remote Sales Team Motivated & Engaged]( Some say a remote sales team can’t work, but they’re making it work at InVision — makers of a product design platform with a team of 190+ customer-facing employees spread across the globe working in sales, customer success, and enablement. And they’re constantly hiring. --------------------------------------------------------------- SEO • 15 upvotes • 6 comments • Posted by Nick Eubanks [5 How to calculate your Niche's total addressable market]( While a degree of approximation is still required when calculating online market size, we can at least use more quantitative data sources, like search data. --------------------------------------------------------------- • 43 upvotes • 30 comments • Posted by Hailey Friedman [4 AMA with Hailey Friedman Cofounder of Growth Marketing Pro and Head of Marketing at Improvado]( Before falling in love with growth marketing, Hailey was an English teacher in the Bronx for Teach for America. On her nights and weekends, she launched a mobile app startup and was invited to pitch at SXSW. Her experience with entrepreneurship sparked a journey to answer one simple question, “How do you get someone to buy something?” Since then, Hailey has worked with startups around the world and writes about many of the lessons learned going from novice to sophisticated marketer on her blog Growth Marketing Pro. Hailey is currently Head of Marketing at Improvado, a tool that helps marketers automatically collect all their data in one place. She is also president of Badass Marketers & Founders (BAMF), a community of 20,000+ marketers and founders globally, who gather in San Francisco for Hailey’s events to network, connect, and brainstorm new ways to execute their marketing strategies. --------------------------------------------------------------- E-commerce • 39 upvotes • 6 comments • Posted by Kristian Jønsson [3 How to Turn $30 into $100,000 MRR]( When Eric Bandholz couldn’t grow a beard at his corporate bank job, he did the next best thing: He quit and built a men’s grooming company. Today, that company, Beardbrand, is a household name, pulling in over $100k/mo. --------------------------------------------------------------- Growth Hacks • 23 upvotes • 25 comments • Posted by Stefano Pisoni [2 How to Hack your Product Hunt launch]( How to prepare a winning strategy to launch on Product Hunt in 2018? In this Guide, you will find complete step-by-step tutorial to launch your Startup or your SaaS on Product Hunt and boost your revenue and your Brand Awareness. Last but not least, in the Guide you will find: - 5 Product Hunt Hacks - my Google Sheet to get the most from your Launch - video tutorial on how to deep link in the Product Hunt App --------------------------------------------------------------- Google Adwords • 33 upvotes • 6 comments • Posted by Ish Jindal [1 Conversational Landing Pages in PPC Marketing]( Within the industry, there is a definite picture of what landing pages should look like and how they ought to function. But like the individuals in Plato’s Allegory, the PPC industry is imprisoned in a cave looking at a mere shadow of what their post-click experience could look like. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? 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