How Duolingo nailed their product, The Ultimate Product Launch Strategy Checklist and Structured data using Schema.org

[GrowthHackers]( [GrowthHackers]( Consistent growth is directly related to a consistent ideation process. That's why you need a proper tool to help you document ideas, measure results and collaborate. Have you tried NorthStar for your growth team yet? [Learn more and request access for your company today.]( --------------------------------------------------------------- Also, check out our AMAs for the week... On Tue, Aug 7, we have Merci Grace, former head of growth at Slack, joining us. You can ask her your questions [here]( Then on Thu, Aug 9, come chat with Josh Fetcher, Co-Founder of BAMF Media. You can ask him your questions [here]( Top posts from the week --------------------------------------------------------------- Growth • 9 upvotes • 1 comment • Posted by Dan Wolchonok [12 Growth Loops are the New Funnels]( The AARRR funnel framework has been the dominant guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework and focus on Growth Loops. --------------------------------------------------------------- Content Marketing • 20 upvotes • 1 comment • Posted by Nadya Khoja [11 A data-driven approach to creating more engaging content]( Since Google places a lot of importance on user experience, we figured we could take the same approach to improve retention via product marketing, and use it to improve our rankings. In roughly 6 months, we have more than TRIPLED our blog traffic. This article provides an overview of which metrics we tracked and how to impact them. --------------------------------------------------------------- Blogging • 9 upvotes • 6 comments • Posted by Adam Connell [10 13 Copywriting Tips For Writing Catchy Blog Headlines]( According to Copyblogger, 8 out of 10 people will read headlines but only 2 out of 10 will actually click on it and read the rest. ... There's no doubt that headlines are important but what can you do to improve them? In this post, Brian Lang shares 13 copywriting tips you can use to improve your headline writing. --------------------------------------------------------------- E-commerce • 11 upvotes • 1 comment • Posted by Lucia Pascuttini [9 Killer Triggered Emails to Boost Your Conversions]( Automated or triggered emails help you send tailored messages to the right person, at the right time. These emails are successful because they are timely and highly relevant to the recipient. Essentially, trigger marketing is based on a series of events. Take a look at these effective examples. --------------------------------------------------------------- B2B • 9 upvotes • 2 comments • Posted by Paige Picard [8 The software integrations you should be building]( Each year, 85 million startups are born. That's 3.17 startups every second. So if you want to build an integration, where on earth do you start? Using our Clearbit tech tags, we peeked under the hood of the smartest companies to see which technologies they run off. From startups in San Francisco to conglomerates in China, we sought to uncover which tech offers the best opportunities for integration, so you can access brand new markets and thousands of potential customers. --------------------------------------------------------------- AMA • 23 upvotes • 33 comments • Posted by Drew Fortin [7 AMA with Drew Fortin, People Management expert and VP of Sales & Marketing at The Predictive Index]( Drew believes that building a culture of self-awareness, trust, healthy conflict, and accountability is the secret to solving most business problems and achieving amazing growth. Drew has over 15 years of general management, marketing, and sales experience. He’s currently Vice President of Sales & Marketing at The Predictive Index (PI). PI has helped thousands of businesses understand how their people think and work for over 60 years. Drew joined PI shortly after the company changed owners in 2015 to lead all marketing efforts. Since then, the company has experienced growth in all ways - 2X revenue, 24X leads, 3X workforce. --------------------------------------------------------------- Growth • 13 upvotes • 1 comment • Posted by Jeroen Corthout [6 Duolingo: How they nailed their product and became the #1 education app ✨]( Duolingo actually makes language learning fun, and maybe even slightly addictive. How is that even possible? We'll explore how they nail their product... consistently. --------------------------------------------------------------- Early Traction • 11 upvotes • 1 comment • Posted by David Campbell [5 The Ultimate Product Launch Strategy Checklist]( Launching a new product is always a risky move. And as technology grows by leaps and bounds each day, SaaS companies are churning out new products to keep up with the demand. SaaS products all have one thing in common: not every product makes it to market. However, having a seamless product launch strategy can increase your chances of success. The perfect product launch strategy includes 10 critical steps your company should take, from defining your audience, to delivering a superb customer experience. --------------------------------------------------------------- Growth • 24 upvotes • 2 comments • Posted by Alina Gorbatch [4 Neuromarketing: all you need to know]( Have you heard the term "neuromarketing" thrown around often enough in the past years to start wondering what in the world is it? Just another buzzword or have these psychologists (marketers? neuroscientists? charlatans??) come up with something different and worth looking at? Or maybe, all companies are already using the method and you're running behind, desperately late for the party? Let's find out. --------------------------------------------------------------- E-commerce • 15 upvotes • 2 comments • Posted by Josh Brown [3 How to Increase Average Order Value With Google Remarketing Campaigns]( While a basic remarketing strategy can lead to an increase in sales (and a decrease in lost sales), this article is going to discuss a handful of advanced remarketing tactics that will allow you to: - Target specific individuals with highly-relevant ads, based on specific actions they’ve taken - Target prospects and customers that have a high probability of converting and/or increasing their spend - Increase the ROAS from your remarketing campaigns --------------------------------------------------------------- SEO • 19 upvotes • 10 comments • Posted by Steven van Vessum [2 Structured data using Schema.org: taking over the competition]( Dealing with big, established brands in the SERPs? I know, it sucks. But if you are not strong enough, you need to be smart. And in SEO, using Schema.org is one way to be smarter. You need to stand out more, for instance using those fancy stars and product snippets. You can get them too, and - contrary to popular believe - it's not so hard. --------------------------------------------------------------- Design • 34 upvotes • 1 comment • Posted by Margaret Kelsey [1 Why Your Users' Brains Love Checklists]( Checklists not only protect against errors and failures to help win wars. Checklists (as a UI pattern) also improve the experiences people have with technology by managing complexity on behalf of the user. They make a task's minimum requirements explicit, offer satisfying verification, and prompt people to take action. Here's exactly why your users' brains love checklists. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? 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