A/B Test Call-only ads vs. Text ads in Google Adwords, 17 Ways to Scale a Marketplace, Advice on Mobile App Attribution Software & More

[GrowthHackers]( Take the GrowthMaster Training Course with Sean Ellis and become a certified GrowthMaster. Lead your team to drive breakout growth. [Preview course here.]( --------------------------------------------------------------- Upcoming AMAs: Tomorrow, July 3rd, we have Sebastian Beja, Head of Growth Platforms at Mindvalley, joining us. You can ask him your questions [here now]( Thursday, July 5th, we have Andrew Mounier, Director of Marketing at Sumo, joining us. You can ask him your questions [here now]( --------------------------------------------------------------- Top posts from the week --------------------------------------------------------------- Growth • 26 upvotes • 2 comments • Posted by Nivas Ravichandran [11 Behind the Scenes on Calendly Sales Growth [Must Read]]( Rachel Williams is the Director of Sales and Partnerships at Calendly. We got to talk about her journey in sales at Calendly — about consistently hitting quota with a team of three, and her role as a mentor. --------------------------------------------------------------- Analytics • 11 upvotes • 1 comment • Posted by Dani Hart [10 Making Data Simple: Hacking Growth with Sean Ellis and Nancy Hensley | IBM Big Data & Analytics Hub]( This podcast features Nancy Hensley, Director of Offering Management for IBM Hybrid Cloud and Sean Ellis, CEO and founder of GrowthHackers.com, who coined the term growth hacking several years ago. Sean and Nancy share ways to find the Northstar metric for your business to rapidly attract clients and expand the impact of your products in the market. --------------------------------------------------------------- Email Marketing • 8 upvotes • 1 comment • Posted by Jon Dick [9 Live Chat Exposes a Fatal Flaw in Your Go-to-Market]( As buyers, we want it all, and we want it now. With buyer patience at an all-time low, speed is more important than ever. Many marketers and salespeople are turning to live chat software -- which has long been used by customer service teams -- as the new hot tool that will get acquisition cranking again. But thinking about live chat as merely a fix for speed misses the bigger opportunity. *Lots of good data in here about customer expectations on communicating with companies. --------------------------------------------------------------- • 16 upvotes • 24 comments • Posted by Dan Gilmartin [8 AMA with Daniel Gilmartin, CMO and Head of Product at Pingup [Must Read]]( Dan has a passion for leveraging data to improve user experience and marketing outcomes. Having successfully led teams through high-growth periods and implementing strategies, he now applies these skills to his role as CMO and Head of Product at Pingup. Before joining Pingup, Dan help senior leadership roles in product and marketing at BlueConic, PayPal, WH*ERE, and Sprint. --------------------------------------------------------------- SEO • 12 upvotes • 4 comments • Posted by Anonymous [7 Should forums add ‘nofollow’ to username profile links?]( If I am correct in forums and UGC sites, typically user profile pages are very thin in content and can conflict with duplicated posts ranking for the same keywords. Except for LinkedIn where the user profile is the most important page. Should post pages not link juice out to thin user profile pages? --------------------------------------------------------------- Case Study • 9 upvotes • 1 comments • Posted by Alex D [6 Product-market Fit Survey Fail: How Experts Put Us Back on Track]( About a month ago, I ran a PMF survey by my ~800 users. The results I got -- 4 answers -- were, well, disappointing to say the least. I did the only thing I could think of: reached out to this community ( and privately to some of the biggest names I could think of (Sean Ellis, Morgan Brown, etc.). This is how they helped... --------------------------------------------------------------- • 50 upvotes • 32 comments • Posted by John Bonini [5 AMA with John Bonini, Director of Marketing at Databox [Must Read]]( John Bonini leads marketing at Databox, where he is responsible for overall traffic and lead generation, user acquisition, paid activation, and co-marketing initiatives. In the past he led growth at Litmus, where he helped introduce a growth discipline to the company, developed hypotheses for growing key metrics in these areas, and ultimately improveed conversions and net billings as a result. --------------------------------------------------------------- Content Marketing • 18 upvotes • 15 comments • Posted by Steven van Vessum [4 [GUIDE] Choosing the right redirect to safeguard your SEO]( It often doesn't matters what type of redirect is used to forward visitors to the right page. But from an SEO point of view the type of redirect used makes all the difference (industry-leading SEO experts such as Barry Adams confirm this). It's essential you choose the right redirect. We dug in and did the research for you. --------------------------------------------------------------- Blogging • 12 upvotes • 2 comments • Posted by Brian Dean [3 The Ultimate Guide to Blogger Outreach]( A pretty darn thorough guide to outreach with a focus on building relationships.* --------------------------------------------------------------- Google Adwords • 11 upvotes • 1 comments • Posted by Arsene Lavaux [2 A/B Call-only ads vs. Text ads in Google Adwords]( Today I looked to use the Drafts & Experiments feature of Google Adwords to run an A/B test on a campaign where the test variable is the ad format, everything else being equal and setting the test at 50% (known feature in AdWords). When doing this, I am not seeing the call-only ads showing in my B split... Does anyone in the community have experience with this? Value insights. Merci! --------------------------------------------------------------- Growth • 7 upvotes • 1 comments • Posted by Dani Hart [1 17 ways to scale a marketplace [Must Read]]( JAMES CURRIER, Managing Partner @ NFX Guild and former CEO @ Ooga Labs, Wonderhill, and Tickle: It's hard to get marketplaces started and even harder to work out which comes first: the supply or the demand? This article highlights 17 tactics for solving this chicken-or-egg problem. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? Email us: hello@growthhackers.com 1901 Newport Blvd. Suite #175 Costa Mesa CA, 92627 PS: If you were forwarded this newsletter and you like it, you can subscribe [here](. -The GrowthHackers Team