How Gusto Turned Facebook Ads Into A Hyper-Efficient Growth Engine, The Not-Skyscraper Method That Drove 1.8M Unique Visitors to This Blog & More!

#GHConf18 virtual passes will be available soon. Sign up to be notified on the conference site. [GrowthHackers]( With #GHConf18 coming up tomorrow, this three-part series by Thibault Imbert (Director of Growth, Adobe Creative Cloud) is very timely. Sustainable growth is a function of understanding your users. Being able to build a tight connection with them needs us to build empathy with their reality. In part two of this series, Thibault continues to break down how to build this Customer Empathy Framework. [Read it here]( --------------------------------------------------------------- And on the topic of #GHConf18, if you couldn't make it this year, a virtual pass will be available shortly. [Sign up to be notified on the conference site](. --------------------------------------------------------------- Lastly, don't miss our AMA on Thu Feb 8 with Sara Mauskopf, Co-founder & CEO at Winnie. You can ask her your questions [here]( Top posts from the week --------------------------------------------------------------- CRO • 21 upvotes • 2 comments • Posted by Nicole Poncsak [13 [Ideas Inside] Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey]( Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads. --------------------------------------------------------------- Analytics • 10 upvotes • 1 comments • Posted by Mike Waldron [12 Using Import.io and AYLIEN to scrape and analyze reviews (no coding required)]( A simple, step-by-step guide to scraping and analyzing reviews using Import.io and AYLIEN's Aspect-based Sentiment Analysis features. --------------------------------------------------------------- Churn • 15 upvotes • 1 comment • Posted by Nichole Elizabeth DeMeré [11 Deep Learning With Keras To Predict Customer Churn [Must Read]]( Podcast interview with former Postmates/Zynga's Siqi Chen (@blader) where he reflects on scaling a growth organization and how it affected prioritization. --------------------------------------------------------------- Growth Hacks • 16 upvotes • 1 comment • Posted by Sara Yin [10 Scaling growth at Postmates, Hey and Zynga]( Podcast interview with former Postmates/Zynga's Siqi Chen (@blader) where he reflects on scaling a growth organization and how it affected prioritization. --------------------------------------------------------------- • 36 upvotes • 46 comments • Posted by Jessica Mendoza [9 AMA with Jessica Mendoza, Sr. Marketing Manager at The Associated Press [Must Read]]( Jessica's AMA was a great insight into how a non-profit thinks about and executes on growth and marketing efforts. In practice many of the strategies and tactics are not that different but operating in an environment of constant constraints naturally leads you to be more creative. A great read! --------------------------------------------------------------- Marketing Strategy • 13 upvotes • 1 comments • Posted by Andy Carvell [8 Mobile Product Market Fit [Must Read]]( In this article, the author looks at Product/Market Fit from a mobile perspective and make some suggestions on how to assess the level of PMF for a mobile app, with reference to some of the articles from Sean Ellis, Brian Balfour, Andrew Chen, Marc Andreessen and Casey Winters on the topic of Product/Market Fit. --------------------------------------------------------------- Analytics • 45 upvotes • 28 comments • Posted by Aaron Orendorff [7 The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More]( Yeah, you've read testing guides before but not like this. Alongside a comprehensive framework, The author sourced original insights direct from: Google, HubSpot, CXL Institute, Online Dialogue, Shopify and more! --------------------------------------------------------------- Email Marketing • 12 upvotes • 10 comments • Posted by Sai Shyam Girish [6 Do you use LinkedIn drip campaigns along with cold emails to generate leads?]( A GH member was evaluating whether sending cold emails and LinkedIn in mail requests to prospects was worth it and if yes, what the best way to stay on top of these activities was. This led to an interesting discussion. --------------------------------------------------------------- B2B • 10 upvotes • 1 comment • Posted by Ramin Assemi [5 9 steps to create a virtual summit: 7,827 subscribers and 55 interviews [Must Read]]( Everything Close.io's marketing team learned during the two months leading up to their virtual summit. Including the exact outreach emails emails used to recruit top-notch speakers, traffic stats, how many leads, trial signups and customers Close.io got, and much more. --------------------------------------------------------------- • 42 upvotes • 51 comments • Posted by Oliver Young [4 AMA with Oliver Young, Principal Product Manager at Sonos [Must Read]]( It's not common to hear about how hardware companies approach growth and so having Oliver on was an exciting proposition. A great read from a product managers perspective on how you manage the tensions that exist between multiple organizations when operating in today's hyper growth environment. --------------------------------------------------------------- Growth • 11 upvotes • 1 comments • Posted by Dani Hart [3 Getting Smart About Growth [Must Read]]( In this episode of Greymatter, Casey and Andrew riff on why consumer growth is getting harder and more expensive, and what viable opportunities companies can leverage in their own growth strategies. Both Andrew and Casey have a deep background in growth leading to an extremely enlightening discussion the state and future of growth. --------------------------------------------------------------- Blogging • 42 upvotes • 3 comments • Posted by Benji Hyam [2 The Not-Skyscraper Method Ian Kerins Used to Drive 1.8M Unique Visitors to His Blog [Must Read]]( Early in 2016, Ian Kerins read a summary of Brian Dean’s skyscraper technique, started using it and basked in the glory of 180,000 monthly visits to the health blog. He thought skyscraper was working its magic. He was wrong. Despite his best intentions, he hadn’t implemented Dean’s famous skyscraper technique. In the process, he discovered something even more effective. --------------------------------------------------------------- B2B • 38 upvotes • 2 comments • Posted by Clothilde Rossignol [1 How Gusto turned Facebook ads into a hyper-efficient growth engine [Must Read]]( In Facebook Ads for B2B, Soso Sazesh of Growth Pilots teaches us how to run profitable social ads for B2B companies. The chapter gives us a look inside Gusto's Facebook campaigns to prospect millions of potential users. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? Email us: hello@growthhackers.com 1901 Newport Blvd. Suite #175 Costa Mesa CA, 92627 PS: If you were forwarded this newsletter and you like it, you can subscribe [here](. -The GrowthHackers Team