SearchGPT, AI Ads, Q2 Growth Metrics, B2B Lead Gen, OpenAI's Dilemma and more!

The Curated Content from The World Of Growth in Your Inbox                                                                                                                                                                                                                                                                                                                                                                                                                 15 Aug | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20GrowthHackers%27%20Newsletter&body=%20AI%20Ads%20SNAFUS%2C%20Gemini%20Live%2C%20B2B%20Ads%20Recipe%2C%20Custom%20GPTs%2C%20and%20much%20much%20more%21%3A%20The%20Curated%20Content%20from%20The%20World%20Of%20Growth%20in%20Your%20Inbox%0A%0Ahttps%3A%2F%2Fgrowthhackers-newsletter.beehiiv.com%2Fp%2Fb2b-ads-gemini-live-ai-personalization) Hello, GrowthHackers! Welcome to this week's GrowthHackers Newsletter! We have a ton of exciting happenings, including TWO new upcoming events: Building Custom GPTs and Differentiation Strategy for Growth. — Mix that with some exciting news from Linkedin, X, and YouTube and you have got a lot to catch up on. Read below to stay sharp! In this edition: - Upcoming Events: Building Custom GPTs, Differentiation Strategy for Growth - What’s New: Gemini Live, 5 of the Biggest AI Ad SNAFUs, How to Succeed in AI-Driven Search, plus so much more! - AI Prompt of the Week: Business Growth Automation Plan - Community Forum - Member Posts [Share the Newsletter]( You Might Also Enjoy the Marketing Machine The twice weekly newsletter that makes you a better marketer. Roundups on Friday. Deep dives on Tuesday. — Keep up with the latest news, tactics, strategy, and content. Upcoming Events 🗓️ Live Lesson: Building Custom GPTs Tuesday, August 20th: Live lessons with Chris Daigle for those enrolled in the Fundamentals of AI for Digital Marketing are kicking off this week! There’s still time to enroll and get the most out of this transformative course. Enroll now! 🗓️ Webinar Differentiation Strategy for Growth with Ben Stuart Thursday, August 22nd: We’re hosting a free masterclass that’s a must-attend for growth hackers in companies at all growth stages! Learn how to leverage brand differentiation from Ben Stuart, who has led marketing in startups and with top brands like Proctor & Gamble, Pepsi, and American Express. Don’t miss out—register now. What’s New? Gemini Live, Google’s Answer to ChatGPT’s Advanced Voice Mode Is Here This new feature allows Android users with a Gemini Advanced subscription to interact with the powerful AI assistant using their voice. Enjoy free-flowing conversations, interrupt Gemini mid-sentence for clarification, and utilize various voices – all hands-free! iOS and additional language support are coming soon. [Read more]( How Diageo’s Johnnie Walker Taps Generative AI for Mass Customization of Labels Whiskey giant Johnnie Walker raises the bar with AI-powered label personalization. Visitors to their Edinburgh venue can co-design a unique bottle of Johnnie Walker Blue Label using a generative AI experience. This innovative approach blends cutting-edge technology with a premium product, offering a truly customized experience for consumers. [Read more]( What You Can Learn From 5 of the Biggest AI Ad Snafus So Far Not all AI is perfect, and advertising is no exception! This Adweek article explores 5 examples of AI ads that didn’t resonate well with the public. These cautionary tales highlight the importance of human oversight in AI-powered marketing. [Read more]( What Works For B2B Ads? The Creative Tactics That Drive Better Ad Performance On LinkedIn Struggling to make your B2B ads shine on LinkedIn? This new research offers insights into the creative tactics that drive better ad performance. Unlock valuable tips to optimize your B2B campaigns and reach your target audience more effectively. [Read more]( How To Succeed In The Era Of AI-Driven Search Advertising Unleash the power of AI for smoother campaign management and maximized ROI in search advertising! This Search Engine Land article explores how AI can Analyze data to optimize performance across channels, finding what works best for your campaigns. Automate routine tasks for increased efficiency. Predict customer behavior to stay ahead of the curve. [Read more]( Don’t Miss Subscribing to Our Partner’s Newsletter, Scalable! 🚀 Practical know-how for founders to build winning startups Quick Updates xAI’s new Grok-2 chatbots bring AI image generation to X [Read more]( Meta’s AI ads are getting smarter. [Read more]( YouTube expands AI topics in live streams. [Read more]( Some actors will let AI replicate their voices. [Read more]( AI Prompt Of The Week Business Growth Automation Plan You will act as an expert in business growth and automation to provide a comprehensive step-by-step plan to scale growth efforts for {Product/Service} using automation. Include the following details in your response: Specific tasks to automate: Identify the key tasks and processes within the business that would benefit most from automation. Tools and platforms: Recommend the best tools and platforms to implement the automation. Include considerations such as ease of use, integration capabilities, and cost-effectiveness. Implementation steps: Outline a clear sequence of steps to implement the automation plan. This should cover initial setup, testing, deployment, and ongoing management. Measuring efficiency and effectiveness: Provide methods and key performance indicators (KPIs) to measure the efficiency and effectiveness of the automated processes. Explain how to analyze these metrics and make adjustments for continuous improvement. Community Forum Q: "I currently have a Digital Marketing Agency and trying to get my first clients. I have been able to generate a list of 1000 emails but just before I went a head with this, Just wanted to check if I should proceed with Email marketing to get the leads and then try and close them or follow the Google of Meta Ads instead?" A: “In my experience, working in the bottom of the funnel with Google Ads and spending your time on potential customers that are looking for your service is always the best start. Master the bottom of the funnel and grow out from there." [Join the Discussion]( Have a question for the community? [Post it now!]( Member Posts How We Increased Our Sign Up Rates by 57% in 5 Minutes By Donald Ng We recently ran an A/B test on our sign-up page, and the results were mind-blowing. Here's what happened. Our original sign-up page was performing okay, but we knew it could be better. Only 37% of users were completing the sign-up form. [Read post]( The Product Manager’s Guide to Statistical Analysis By Oleg Yakubenkov As a product grows—in terms of geography, user base, revenue, number of features, and more—it aggregates more data. This data is a goldmine for making informed decisions, but working with it requires the right knowledge and skills, including statistical analysis. For product managers, statistical analysis is not just a nice-to-have skill; it’s an essential tool that transforms raw data into actionable insights, validates hypotheses, and measures the impact of changes. [Read post]( [Create a Post Now]( The State of Growth Survey There is still time to be a part of our benchmark research with growth professionals. Your insights will be the foundation of a comprehensive guide covering digital marketing, product management, sales, AI and more. 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