The Tiny GPT, AI-Powered Personalization at American Express, and more!

[View in browser]( ­ ­ ­ ­ ­ Hi, GrowthHackers!  Welcome to this week’s GrowthHackers Newsletter! Scroll down to see how American Express is using nurturing to increase long-term growth, a simple marketing prompt for Persona Mapping, and learn about Meta expanding overlay adds to Instagram Reels. All that and more! Also in this edition: - Upcoming Event: The Marketer AI Tool Stack - Meet GPT-4o Mini - Microsoft’s Canva Rival - New Standards in Digital Advertising, Allison AI - Nurturing Customer Relationships with American Express - Forum Q&A - Prompt of the Week: Persona Mapping - Editor Picks ­ ­ ­ ­ ­ ­ ­ ­ ­ UPCOMING EVENT Webinar: The Marketer's AI Tool Stack  Ready to build a more effective marketing engine with AI?  Next Tuesday we will be hosting a free session led by Chris Daigle, the CEO at ChefAI Officer.  [🔗 Register Now!]( ­ ­ ­ ­ ­ ­ ­ ­ ­ WHAT'S NEW? OpenAI Unveils GPT-4o Mini, a Smaller and Cheaper AI Model #AI #ProductDevelopment OpenAI has launched GPT-4o Mini, a new, smaller, and more affordable AI model available to developers and consumers starting today, with enterprise access coming next week. GPT-4o Mini, which replaces GPT-3.5 Turbo as OpenAI's smallest model, excels in reasoning tasks involving text and vision and is over 60% cheaper to run, making it an efficient option for high-volume, simple tasks. [Read more]( Microsoft's Canva Rival Lands on Mobile: Designer App Now on iOS & Android #AI #Design Microsoft's AI-powered design app, Designer (think Canva competitor), is now available on iOS and Android! This mobile app allows users to create and edit images using AI, along with offering pre-designed templates and design assistance. Look out for features like generating images from text descriptions and integrating with Bing and Microsoft Edge. [Read more]( Allison AI: Setting New Standards in Digital Advertising #AI #Ads #Tool Alison.ai is transforming digital advertising. By merging AI with creativity, it optimizes ad performance, saves marketers time, and provides actionable insights. This platform empowers marketers to focus on creating compelling content while AI handles the data-driven optimization. [Read more]( American Express: Nurturing Customer Relationships #AI #Ads #Tool American Express is prioritizing personalized customer experiences across all touchpoints. They are using AI to identify customer sentiment and create personalized content. The result is a seamless omnichannel engagement engine, that builds emotional connections and  strengthens customer loyalty for long-term business success. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Quick Updates  Google launching a Gemini powered presentation video maker. [Read more](  TikTok announced a new Eventbrite integration. [Read more](  Pinterest outlined AI background generation grocess for product shots. [Read more](  Meta expands overlay ads to Instagram Reels. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Insights  💡Only 7% use AI in marketing. [Read more](  💡 How to use AI to uncover customer LTV. [Read more](  💡 How AI is shaping the digital marketing landscape in 2024. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ FORUM ­ ­ ­ ­ ­ ­ ­ ­ ❓Question: "Some SMBs, B2B companies and early stage startups want to adopt Growth, but simple they don't have enough users or traffic to run experiments with validity. How to overcome that situation? Is it Growth not applicable at all for them?"  ❗Answer: I would recommend meeting your potential customers face to face at an event. Nothing is better than a conversation with your audience. Done effectively, the feedback can help carve out your growth strategy. Find where the fish are, go fishing.  [🔗 Join Discussion]( Got a question for our community? [👉 Ask Now!]( ­ ­ ­ ­ ­ ­ ­ ­ ­ MEMBER POSTS ­ ­ ­ ­ ­ ­ ­ ­ How to A/B Test Shopify Pricing (For Free) Shared by Donald Ng  Look, I get it. Messing with your prices feels risky. What if you scare off customers? What if you leave money on the table? That's why we're not going in blind. We're going to use the power of A/B testing to find that pricing sweet spot.  [🔗 Read Post]( Basic Guide to Improving Product Quality With LLM Shared by Oleg Yakubenkov  Large Language Models (LLMs) can effectively automate tasks in product development, saving both business costs and employees’ time. However, implementing these tools doesn’t guarantee immediate quality results, so knowing how to enhance their performance is important. In this article, we will explore basic approaches for improving features and entire products that use large language models.  [🔗 Read Post]( ­ ­ ­ ­ ­ ­ ­ ­ ­ PROMPT OF THE WEEK ­ ­ ­ ­ ­ ­ ­ ­ Messaging & Targeting: Develop a Persona Map  Prompt: "I am [marketing title] for [Company URL], and would like some help creating some persona maps for our [product or service]. Please include all pertinent demographics, psychographics, and available trends” ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](