B2B Sales and Marketing, Reddit's Data Deal, Gemma Intro, XMail Coming?

Weekly Curated Content from GrowthHackers Community in your inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser](  THIS THURSDAY  AMA with Gaurav Vohra, Head of Growth at Superhuman 🕕Thursday, February 29th, 9 a.m. PST  Register now and send your questions to Gaurav! [REGISTER NOW]( ­ WHAT'S NEW? Buckle up for the past week's growth wrap-up! Reddit's Big Data Deal & Upcoming IPO: Remember our speculation about Reddit's data sharing deal with an AI tech giant? Well, the mystery is solved! [It turns out it's Google](, not OpenAI as many assumed, who will be integrating Reddit information into its Search and Gemini models. As they prepare for their IPO, Reddit [shared user and revenue figures](: 73 million daily active users, 500 million monthly visitors, and $804 million in revenue for 2023 (21% YoY growth).  Google's Performance Max Goes Global: Marketers can now leverage Performance Max, Google's [AI-powered tool for generating ad assets](, rolling out globally in English. Image editing within the tool will be fully available in the US by March, with global expansion soon after.  And Yes, More on Google: They've also announced a new family of lightweight open-source models. [Gemma models]( are built from the same research and technology used to create the Gemini models, and are capable of running directly on a developer laptop or desktop computer.  Is X-Mail Really Coming? Amidst fake rumors that Gmail is being sunset in August, [Elon Musk hinted at Xwitter to a possible XMail](. In true Musk fashion, we don't know how much truth is there in that comment. Even if the Musk Xmail service does emerge, taking on Google's Gmail with any real impact is still a major challenge.  New LinkedIn Reports for B2B Growth: B2B professionals, take note! LinkedIn released two valuable reports: ["Deep Sales"]( explores a playbook based on top sales performers' habits and AI use, while ["Guide to Evolving Data Privacy Approaches in Marketing"]( helps navigate data privacy changes.  Instagram is exploring a ["Friend Map" feature]( similar to Snapchat's, allowing users to see their friends' locations in real-time. This opt-in feature is still in internal testing and not yet available publicly.  Samsung Enters the Ring: Samsung joins the wearables race with the announcement of their [Galaxy Ring](. This ring focuses on tracking activity and sleep, offering valuable health insights, but won't replace your phone for emailing just yet. Expect its release later this year.  [GO TO COMMUNITY  ➡️]( ­  WEEKLY CHALLENGE This week, we're focusing on helping a meditation app rise above the noise in a competitive market. Put on your growth hacking hat and develop 3 specific and actionable experiment ideas in 15 minutes to increase app downloads for Insight Timer. Focus on any of these crucial areas: - App Store Optimization (ASO): How can we optimize their App Store listing to improve discoverability and search ranking? - User Acquisition Channels: What alternative channels beyond the App Store can we explore to reach new audiences interested in mindfulness and meditation? - Free Trial Optimization: How can we enhance the free trial experience to drive more users towards paid subscriptions? [JOIN CHALLENGE]( ­  COMMUNITY FORUM 🗨️ "I run a B2B business heavily reliant on organic search traffic. We are starting to get some traction but really need to fast track improvements to our domain authority. What strategies would you recommend to do this?" [Reply](  🗨️ "How can I discover micro-influencers who would be willing to promote my marketing automation SaaS product?" [Reply](  🗨️ "Who would consider themselves a dashboard master? I'm setting up my first dashboard, what guidelines will help?" [Reply](  🗨️ Got a question for community members? [Post a Question](  ­  GET FEEDBACK Looking to get that dream job but unsure how your resume stacks up? At GrowthHackers, we're all about supporting each other's growth, and that includes nailing the job application process. Let's turn the comments into a resume review hub!  Here's what you need to do: - Share your career goals in the comments. What kind of role are you aiming for? - Share your anonymized resume (remove personal information). - Get feedback from fellow GrowthHackers! Our community is full of experienced professionals who can help you: - Optimize your resume structure and content. - Highlight your skills and achievements effectively. - Identify relevant experience and qualifications needed for your dream job. Whether you're a recent graduate, a seasoned professional looking for a change, or anywhere in between, let's help each other land that dream job! [GET FEEDBACK]( ­  COMMUNITY POSTS  From a Lead Generation to a Full Funnel Growth Profile Many Growth people focus only on the acquisition, part of the funnel. While lead generation skills might be useful to land a first growth-oriented role, it’s necessary to upskill in other areas at some point. This is particularly true in fast-scaling companies.   Being only specialized in one channel can be a trap. What if a channel starts declining and is no longer relevant? A channel specialization can become irrelevant in a few years. [READ MOREÂ]( Fast and Furious: How to Develop Valid Prototype in Less Than 5 Days Following MVP Design Sprint? Do you have a great idea for a new product, but you’re not sure if it will work or how to build it? If this is what is bothering you, you might want to try an MVP design sprint. It is a fast and effective way that helps quickly validate your idea, prototype your solution, and get feedback about your product from real users before spending too much time and money on development.  Usually, the process takes 3 to 5 days, but what if you don’t want to wait for so long and you need it yesterday? Let’s see if it is possible to shorten this period and get a good result. [LEARN MORE]( ­  INSIDER PICKS 🤓 To Read: This week's good read shout out goes to Leah Tharin's article ["Mastering monetization in 2024: How the data stacks up"](, analyzing the 3 Ps of PLG: Pricing, Packaging and Payments and the benefits of experimenting with these elements for SaaS monetization.  🎧 To Listen: The [interview with Netflix's CTO, Elizabeth Stone to Lenny's Podcast]( on how to build a culture of excellence, how to advance your career, unconventional processes at Netflix, their data and insights structures, and more.  💭 To Reflect: Do we really know what works best for our audience without testing? 🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up. [CREATE A POST  ➡️]( ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](